Articles
Ecommerce Website Design: Have You Noticed These Mistakes In Your Website?
by Sifat Arora Content Marketing SpecialistAfter selecting the target
demographics through elaborative market research, the next stage in the process
of website development is overtaken by an ecommerce
website development company in Delhi. The stages to be accomplished
gradually are planning the website design, creating impressive graphics, and
creating high quality images for the products, sharp and compelling content and
infusing user interface features and elements that ensure user experience.
Based on various conversion studies,
there are few general observations that are found to be affecting the website
performance or in more user friendly words, create hurdles for a normal webpage
visitor in viewing, browsing and interacting with the website.
Absence
of features that fail to project the true value of a product
It is very important that web viewers
or target audience in general is able to estimate the actual value of the
brand/products/services listed on the website. Web designing services in Delhi
fail to incorporate the efficacy in ecommerce website design, as a result of
which, the visitor has to endure a tough in determining what the website is
trying to sell. As a result, visitors leave the website midway. Because no
visitor is going to spend more than just few seconds or a minute reading and
accessing your website.
Elements that would be useful -
A neat, crisp and short headlines for
a product, which tells about the product followed by a sub head, which can tell
more about the exclusive offer, deal or discount applicable on that product or
category.A compelling image attached will dig the final nail in visitor’s mind.
These element can also increase the conversion rate and reduce the bounce rate.
Fallacious Product or Service
Descriptions
Instead of showing artistry in the
words by creating over-ratedreviews, ratings and descriptions, update the
content that is true.Many ecommerce companies tend to overlook the part of the
website that hosts product descriptions and detailed offers. It is very
important that the content in these fields exactly match what your website
would deliver. Because, in any other way, the customer would feel betrayed.
Product images grabs the viewers’ attention at first, for sure but the purchase
decision is dependent on the product descriptions and features mentioned along.
Utilize the visual element of the
website
Generally, companies request ecommerce website designing company in
Delhi to add more visual elements to the website. But they somehow fail to
utilize these elements for the conversion benefits. Adding an image is not just
enough, it is important that the image size is bigger than the thumbnail, is in
high definition. A short video related to that product or catalogue can also be
added to further enhance the visual impact on the viewers.
Make the website trustworthy
Another important fact, viewers tend to
make their purchase decision after making sure that the website represents an
established brand name. Now if your ecommerce business is a new entrant in the
market, than what features, elements website
designing services in Delhi should infuse with your online business layout
so that your website can get more conversion rate as well as is able to sell
more. It will include adding nice and genuine customer testimonials,
association with other media – print, digital or radio channels. If people read
or see the mention of your brand in these established form of media, they are
tend to believe more.
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About Sifat Arora 
Content Marketing Specialist
16 connections, 0 recommendations, 49 honor points.Joined APSense since, October 16th, 2017, From Delhi, India.
Created on Nov 28th 2017 04:19. Viewed 598 times.
