Ecommerce Website Design: Have You Noticed These Mistakes In Your Website?by Sifat Arora Content Marketing Specialist
After selecting the target
demographics through elaborative market research, the next stage in the process
of website development is overtaken by an ecommerce
website development company in Delhi. The stages to be accomplished
gradually are planning the website design, creating impressive graphics, and
creating high quality images for the products, sharp and compelling content and
infusing user interface features and elements that ensure user experience.
Based on various conversion studies, there are few general observations that are found to be affecting the website performance or in more user friendly words, create hurdles for a normal webpage visitor in viewing, browsing and interacting with the website.
Absence of features that fail to project the true value of a product
It is very important that web viewers or target audience in general is able to estimate the actual value of the brand/products/services listed on the website. Web designing services in Delhi fail to incorporate the efficacy in ecommerce website design, as a result of which, the visitor has to endure a tough in determining what the website is trying to sell. As a result, visitors leave the website midway. Because no visitor is going to spend more than just few seconds or a minute reading and accessing your website.
Elements that would be useful -
A neat, crisp and short headlines for a product, which tells about the product followed by a sub head, which can tell more about the exclusive offer, deal or discount applicable on that product or category.A compelling image attached will dig the final nail in visitor’s mind. These element can also increase the conversion rate and reduce the bounce rate.
Fallacious Product or Service Descriptions
Instead of showing artistry in the words by creating over-ratedreviews, ratings and descriptions, update the content that is true.Many ecommerce companies tend to overlook the part of the website that hosts product descriptions and detailed offers. It is very important that the content in these fields exactly match what your website would deliver. Because, in any other way, the customer would feel betrayed. Product images grabs the viewers’ attention at first, for sure but the purchase decision is dependent on the product descriptions and features mentioned along.
Utilize the visual element of the website
Generally, companies request ecommerce website designing company in Delhi to add more visual elements to the website. But they somehow fail to utilize these elements for the conversion benefits. Adding an image is not just enough, it is important that the image size is bigger than the thumbnail, is in high definition. A short video related to that product or catalogue can also be added to further enhance the visual impact on the viewers.
Make the website trustworthy
Another important fact, viewers tend to make their purchase decision after making sure that the website represents an established brand name. Now if your ecommerce business is a new entrant in the market, than what features, elements website designing services in Delhi should infuse with your online business layout so that your website can get more conversion rate as well as is able to sell more. It will include adding nice and genuine customer testimonials, association with other media – print, digital or radio channels. If people read or see the mention of your brand in these established form of media, they are tend to believe more.
Created on Nov 28th 2017 04:19. Viewed 598 times.