Ecommerce SMS Marketing: Tapping into Untapped Potentialby Michael Lazar PR Expert
SMS marketing is booming among eCommerce companies, yet only 68% have adopted it as a means of communication with customers. This article will touch on why tapping into SMS will give your company an edge over competitors in the marketing arena.
Open rates give insight of eCommerce marketing success. SMS messages are 98% more likely to be opened versus only 20% for email. Response rates are much quicker than email with replies typically coming within 90 seconds of receipt. Unopened emails that sit for days is lost revenue for your business.
SMS allows businesses to reach customers in a more personalized and direct way which makes customers more likely to engage and build brand loyalty. Multimedia added to messages makes it an appealing amenity that e-tailers can provide. Hyperlinks to a website, blog, or social media platform are more likely to boost other marketing channels. In fact, 3 out of 10 customers are likely to click-through links attached to SMS messages increasing impressions by 30%.
60%+ of consumers prefer SMS marketing over other channels. Using SMS is giving the customer what they want, improving engagement and service. For this reason, many retailers are pivoting to SMS marketing like Amazon, eBay and Shopify. These companies know unsurprisingly that SMS eCommerce marketing is a fast, reliable form of customer communication.
Over 60% of marketers don’t use SMS. Less saturation in the SMS marketing space compared to email and social media gives your company the edge engaging with consumers. SMS is extremely cost-effective allowing your business to reach large numbers of customers for less. Typically, with $1000 or less you can reach around 50,000 customers per month.
Social media like Facebook, Twitter, Instagram and more recently TikTok are still kings of marketing, but in a medium dominated by retail giants SMS marketing levels the playing field. Combing both will increase eCommerce results.
Versatility of SMS marketing is appealing to clients. Sending surveys, giveaways, promotions and receiving customer feedback are all viable uses. With more than five billion mobile users throughout the world and most being able to read and reply via text, SMS makes it possible to reach many customers quickly.
Promos are a great and efficient way to build loyalty. 70% of consumers prefer receiving promos through text. 263 - That’s the average amount of times an individual checks their phone per day in the US. Using SMS marketing increases the chance that customers will see and engage with your message.
With the correct software; implementation, ease of use, speed of message delivery and receiving progress tracking can be simple. Critical KPIs including delivery, opening and click-through rates will help keep your SMS marketing campaign on track.
SMS is still a largely untapped resource in marketing. Early adoption will improve customer service and engagement and give your business a cutting-edge over your competitors. Apart from eCommerce companies, businesses from other industries, like CNN, BBC, and even Facebook, also reach their customers through SMS marketing—further proof that it’s here to stay.
About the Author: Michael Lazar is an Executive at ReadyCloud Suite, a CRM, shipping, returns and growth marketing suite designed for ecommerce. The company specializes in helping retailers see beyond the BUY button with a variety of tools including eCommerce text message marketing software called Action Alerts.
Created on Mar 21st 2022 18:09. Viewed 107 times.