Dos & Don'ts From Website Designing Services For SEO

People tend to underestimate the role of a website designing company in Delhi. While a web designer may not add keywords to optimize the site, the way they design it could make or break your SEO strategy. After all, it’s impossible to optimize a website if there is no website to optimize for the search engines.

The main way that a web design agency can create an SEO-friendly website is by focusing on user-friendliness. The easier time your visitors have using the website, the higher your SERP ranks will. User-friendliness depends on various factors like loading speed, mobile-friendliness, etc. You also need to avoid making common mistakes that designers make.

Dos Of Designing SEO-Friendly Sites

Make navigation simple: A simple navigation means a good UX which means a good SERP ranking. It’s why a website designing company in Delhi keeps the navigation bar simple by adding no more than seven options. Large e-commerce sites with many options can use mega dropdown menus and search bars instead.

Most designers stick to the convention when creating the navigation system because users are so used to them that even someone who doesn’t speak your language can navigate the site.

Create responsive design:  Every SEO company in Delhi can vouch for the importance of responsive design for high web traffic. The idea behind it is simple: the website design in Delhi will adjust its text, photos, etc. based on the screen size of the device. It allows users to browse the website through their smartphone, tablet, or computer, so you get web traffic from all of them.

Google also recommends this style because it fulfills the requirement of its mobile-friendly algorithm. Google introduced mobile-friendliness as a ranking factor in 2015, after which the demand for responsive web design grew.

Divide web content into sections: Huge blocks of text can help you add keywords at most but are useless for SEO. Most visitors skim through the website to find what they’re looking for. It’s why agencies divide web content into multiple sections depending on the context. Adding subheadings makes the content easier to skim and read.

You can use the subheads as your H2, and H3… tags which will also help you improve your SERP rank. Every page must at least have the H1 (heading) tag to describe what it’s about to readers and search bots.

Don’ts Of Designing SEO-Friendly Sites

Adding too many plug-ins: You might feel like adding as many plug-ins and widgets to give your users a good experience but might cause the opposite. Website designing services in Delhi limit the number of plug-ins and widgets to keep their codebase simple. If your codebase is heavy, then your webpage will take too long to load, which can damage your SERP ranking.

You should identify which plug-ins you need and add only them. You should search for the latest updated versions to secure your website and prevent hackers from exploiting them.

Leaving orphan pages: Orphan webpages are pages that are not linked to any other webpage on your website. Search engine crawlers can’t index them because they are disconnected. An SEO company in Delhi looks for them and connects them to other web pages to boost your SEO strategy. 

You can search for orphan pages with the help of crawling tools. They also help you detect which orphan pages are active and which aren’t, to help you improve your website structure.

Uploading Large Image Files: Uploading large image files can slow down the webpage’s loading speed, especially on mobile devices. It’s why website designing services in Delhi compress them before uploading them to the website. This also applies to audio and video media files. Embedding too many video and audio links is also a no.

Using Duplicate Content: If you use duplicate content, then Google might remove you from the SERPs because you aren’t offering anything new from the original author. It’s why agencies write unique content. The content shouldn’t just be unique from other websites but also from other web pages within your website.

Writing unique content might be difficult if you create a webpage for every location you serve, but you must do it to rank all your web pages.

Loading Popovers As Soon As The Page Loads: Popovers and popups can be an effective marketing tools if used properly. But people tend to annoy visitors by displaying popovers as soon as the webpage loads. This annoys the visitors because the popup gets in the way of the content. The best web design agency in Delhi times popovers carefully to avoid this.

Rather than displaying it as soon as the page loads, display it after enough time has passed for the visitor to read through the content. Then, they’ll be more likely to subscribe to your newsletter