Don'ts of Digital Marketing

1. Not Having a User-Friendly Website - Many of us have the ability to create the biggest, brightest, flashiest website potential but this is a significant mistake. You would like your website design to be simple, easy to navigate and incredibly user-friendly. Add just what is needed to inform your customers. You really do wish to add some content to provide information to your visitors but also make sure that it directly pertains to that which your site is about. Do not clutter up your site using countless ads, irrelevant information or extra actions to get to a call to action. Fancy features and flashy extras will confuse your customer and potentially drive them to another website.

2. Not Keeping Up with SEO Changes - SEO is pertinent to a website however also the rules and regulations are always changing. Find a good source of SEO information and follow it regularly to keep yourself updated with all the changes so you can create any necessary revisions to your business website.

3. Not Utilizing Visual Marketing - By using visual marketing, you could increase your conversion rate by as much as 86%. This is really a phenomenal statistic. Place a video on your landing and/or homepage. Strategically place quality graphics in your weblog posts and content. Use visuals as much as you possibly can in your social media marketing. Create and use your own infographics for the blog and social media. You will find free tools for making infographics. Use a compelling photo or graphic in your articles. It could mean that the difference between your article being read or rejected. Look-over articles with photos. Is it true that the photo pull you into the article and make you wish to read it or does this leave you level? Just take note of the kind of image used and what emotion or action it brings out in you. Placing a well-made video onto your own homepage or landing page is likely to earn a substantial difference as well. People might get the message much quicker than simply by reading and could be the deciding factor as to if or not they go or stay. Be entertaining in the video but be sure to deliver your message. Your image and voice will enable your customer bond along with you. Additionally, you wish to get started in a new visual marketing technique called marketing. This combines comedy and true to life situations with amusing and/or heartwarming images.

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