Don’ts of Digital Marketing

Digital marketing is the method of marketing in which we use various electronic devices such as computers, smartphones and tablets, etc.. In addition, it entails the using applications programs, apps and technological platforms such as email, websites and social media, etc.. The world of digital marketing is a vast one in which we can easily get lost.

Because of all the advances and changes in technology, it can be really hard to keep up on of the latest trends and methods encompassed by digital marketing. Digital marketing strategies include visual marketing, mobile marketing, and online marketing techniques of various kinds so it can all get very confusing and overwhelming.

We not just need to know very well what to do in the digital marketing planet, we’ve to know what not to do. Below is a list of ten of the don’ts to assist you to innovate through the massive digital marketing universe.

1. Closing Your Eyes About Mobile Marketing — The number of individuals who spend additional time on the web with mobile devices is growing at an astounding rate. If you possess an online business, you cannot withstand mobile devices as part of one’s digital marketing arsenal. The very first step would be to produce your website mobile device friendly. Many site builder programs such as WordPress have plugins and automatic features to do that for you. You can also add a line of code for your site that’ll format your site to the device being used. Make sure you take to your website onto your mobile devices to find out exactly how people are seeing it. Feel the mobile shopping experience yourself so that you have the complete understanding of what you need to do.

2. Too Much Social Media — Social media is so much a part of the internet these days it’s impossible to expect you’ll build a presence on all of the social sites. You need to pick 3 or 2 of the top websites and get started building your brand and setting up your social presence. The most used social websites as of today are Facebook, Twitter, LinkedIn and Pinterest. I get most of my social traffic out of Facebook and Pinterest. Next in line is Google+, Tumblr and Instagram. If you can understand your target market you can become a part of the social sites in which they would participate.

3. Information Overload — The digital marketing world is so vast we can easily become lost in the information. I personally, as well as many others, get caught in the trap of spending too much time gathering information from countless sources on various aspects of building an online business. We need to narrow our focus and learn only that which we need to learn to successfully build our business. Find a few good sources for this information and stick together with them to learn the ins and outs.

source: https://medium.com/@atuljaiswal1246/donts-of-digital-marketing-65d61a1cfd0c