You probably have read a lot of articles and SEO tutorials showing you how important RSS feeds are for your website. There are also a lot of services that are offering RSS feed submission, which is believed to be a great help when it comes to increasing your search engine rankings. This article may sound controversial for you, but the truth is that it is only based on facts. Read on to find out the things that you need to do and the things that should be avoided when using this method for your SEO campaign.
RSS feed is undeniably one of the best things that you can do for your website. This will allow search engines to find your content easily, giving you better rankings for your site. Keep in mind that the main goal of SEO is to make your content visible to search engines, and this is exactly what it can offer you. Your feed will serve as an outline of the content that you have on your site, and will help search engine spiders to crawl your site with ease.
Don’t be confused with the title of the article; I am not against RSS feeds, but I am against automated RSS submission, which is prevalent amongst Black Hat SEO. RSS submission is not a problem as well if you are going to do it manually, because this will allow you to monitor the sites where your RSS feeds are placed. However, if you are going to automatically submit your feeds to different sites using programs for SEO, then you’ll be in big trouble.
The reason why automation is a BIG NO for SEO professionals is because you’ll never know where your links and your content will be placed. If you are going to use automated link building, you’ll never know where your links will end up; so does your RSS feeds. What if you received a link from a spam site that was blacklisted by Google or other search engines? All your efforts will be wasted and your website will be placed in sandbox.
A website should always use this method for better indexing of their content, but it should not be abused by submitting your feeds to thousands of websites. Instead of helping your website to get to the top of the searches, you will suffer from getting sandbox or even get your site blacklisted in search engines.
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