Don't talk about online marketing success
Branding yourself is the most important thing when you are building an online marketing business.
How do you that? What are the best options to build yourself a reputation as someone who can be trusted to deliver the goods?Social networking is not online marketing
Ok. I'm too harsh here. Nowadays, social networking is an essential part of the picture. But if you talk more than you do, you won't be trusted by serious marketers. We see people trying to teach others all day long on social networks. How do we know if they can deliver? Do their efforts go beyond the clichés? Do they stand out from the crowd? I will give you a real world example of a successful marketer."Show, don't tell" applied to online marketing
All my life, I have dreamed of seeing my name on the New York Times Bestsellers List as a science-fiction writer. In the 80s, I used to read Writer's Digest. The most important principle I learned was "show, don't tell." Good fiction writers don't tell us "Paul is happy", they write "Paul had a big wide smile." Ok, not the best example, I'm sure. Well, now you know why I'm writing about online marketing instead of cranking out science-fiction novels. Who is the successful marketer I want to feature here?So, I put my money where my mouth is. I showed you Darren Olander's blog. I also mentioned two of his sites, adchiever.com and ListSurfing.com.
Don't talk about online marketing success.
Not successful yet? No problem
When you start in online marketing, nobody knows you. It takes time to brand yourself. Don't hurry, be professionally happy. A track record like Darren Olander has right now can be reached. It will take smart AND hard work. Don't pretend you know things when it's not the case. Be honest. In the video, I mention I hadn't joined ListSurfing.com. Well, as I write this, I thought it made sense to become a member. What if some of you decide to take a look? The two times I mention it in the article, it's a referral link, because I joined it a few minutes ago. My friend Roosevelt Evans will be very happy, since I used his referral link. I'm sure he will be happy when I tell him I mention his name here. Roosevelt is the best example of positive thinking and humility I know.These qualities combined will help you in your online marketing projects.
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Comments (6)
Philippe Moisan16
Tutorial videos, sci-fi writer
Vishwajeet, you said it right, the goal of the article was to show facts, not fluff, thanks :)
Philippe Moisan16
Tutorial videos, sci-fi writer
Don, I'm trying to find something to answer to say I like to overdeliver, but I can't come up with anything LOL
Vishwajeet Kumar14
Blogger
Nice article philippe, You have just talking about the facts of marketing which all of us has to realize.
Don Dousharm10
Entrepreneur, Publisher
Nice article Philippe. I am a firm believer that success is measured by action. You said it well. "show, don't tell." You must be a mailman because you always deliver!!!!
Philippe Moisan16
Tutorial videos, sci-fi writer
I'm learning to do that more and more, to mention my stuff, like my YouTube channel and my blog. Thanks for the feedback, Elizabeth :)
Elizabeth Horlemann6
Internet Marketing Consultant
Great tips. I'm a motivational speaker that is repeatedly encouraging people to REMEMBER to brand themselves professional in order that they get customers/clients taking advantage of their products or services which they are offering.