Does Your Business Need a Customer Personalized Marketing?

Personalization statistics for 2018 as well as 2019 represent that the brands can only stay competitive through the approach of personalized marketing for retail to every consumer. So if you are wondering whether your company needs the consumer personalized marketing or not, well then the answer is yes, it does. 

Nowadays, clients have become more critical of the kind of experiences they receive. They wish brands for treating them as the personalities both offline and online. Gone are those days when they used to accept the average offerings as well as consider the customer service as the purchased product’s part. According to recent research, 84% of customers need a personalized approach. The expectations of customers regarding personalized services are becoming more sophisticated. For maintaining the happiness of shoppers, brands are required to adopt cutting-edge technologies that permit human alike real-time communication. 

However, only 25% of the consumers are satisfied with the personalization level in the Customer Loyalty Program. Brands should understand its importance and identify that a single size does not fit all as far as the rewards offered to loyal customers are concerned. Rather, they must personalize the incentives according to all which is knowable about the customers. 

A major suggestion to always keep in mind is that the personalization must be based on 2-way engagement. There is nothing like a golden rule for the company, the marketers need to analyze their personalization endeavors’ results, adapt the strategies by using insights, and explore feedback of the customers. 

One of the main advantages of choosing personalized marketing for retail is the capability it offers you for reaching particular audiences. By collecting the user information from surveys, studies, or list segments, you can easily create more efficient email campaigns which target audiences as per their buying habits or interests. 

With the help of personalization, you can also stand out from others by creating unique and better content that ultimately becomes the special remembrance for the customers. 

Through the personalization of your marketing efforts, you can also build more personal and strong relationships with the customers. It gives you a perfect opportunity to showcase your care towards your every customer by presenting your gratitude, sending the thank you email on the exact date they joined your mail list a year before or wishing them on their birthday. 

As far as Customer Loyalty Program is concerned, loyalty marketers should understand that more than 50% of the customers are loyal to those brands that actually understand their preferences and priorities. To actually offer personal experience by marketing, your company should also have an identity. This involves showing your business’ human side. 

When it comes to personalized marketing, it is not only about getting connected with your audience. This is also a great way of helping the clients as well as also growing the sales of your business. A simple suggestion or recommendation can assist bring you effective results. 

As per the latest research, it has been found that 79% of the customers only refer those brands that reflect the care and understand about “me”, as well as make the offered rewards more important. For doing that, brands are required to keep 2 things in mind – how do they get to know which customer has to be rewarded? And how they are actually rewarding them? Most of the professional marketers are now even saying that personalized marketing for retail is the ultimate future. 

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