Do You Want Your Content To Produce More Subscribers and Customers?

 

 

Do You Want Your Content To Produce More Subscribers and Customers?

 

How To Get More Subscribers and Customers with Your Content?

 

Here’s a quick checklist that might come in handy….

 

o Use attention-getting, benefit-driven headlines: What is the one thing your prospect really wants from your product?

Highlight that in your big, bold headline.

 

o Subheadlines: Break up your copy further by using bolded subheadlines to show separate sub-sections of your sales page.

It makes it easier to read and can grab the attention of someone who is scanning and about to leave your page.

 

o Bullet points: Bullet points are also your copy’s best friend. Bullet points are easy to scan and read.

Use bullet points to tap into the pain your prospect may be facing, illustrate benefits and more.

 

o Write directly to your audience: When writing copy for a sales page, email or anyone else, imagine your ideal prospect on the other side of the screen.

Say “you” and focus on your reader more than yourself.

We all know Internet users have a short attention span, so it stands to reason, if you’re talking about yourself…they will just tune out.

But if you’re talking to them and about them, they’re more apt to listen.

 

o Know and continue to learn about your target: Even though we think we have a good understanding of our target market, there is always so much more to learn.

Keep studying them, asking them question and tracking subjects and products of interest to them to grow your knowledge.

 

o Include enough information to make a purchase decision: Sometimes we might worry about copy being too long, but it’s not length that’s important. It’s about providing enough information on your sales page that fully illustrates the benefits of the product, answers many of the frequently asked questions and even overcomes many of your prospect’s objections.

Don’t be wordy as that’s not necessary…be useful and complete.

 

o Be casual: Obviously, there may be some markets where a casual approach is inappropriate, but you’ll generally find that if you write how you speak, you can connect with your audience effectively.

Avoid jargon in most cases and speak in plain old simple English.

 

o Use short, non-complex sentences, short paragraphs: Just as you want to avoid jargon, you want to keep your sentences simple and break up your paragraphs as well.

Short chunks of text are easier to read, scan and grab the attention of your visitor.

 

o Transitions: Keep your visitor reading through your sales page by including transitions between paragraphs and sections of your page.

Some examples of transitions:

• And most importantly…
• As you may already know…
• As you may have noticed…
• Aside from that, one thing’s for sure…
• Bottom line is…
• Here’s exactly why…
• I’ll let you in on a little secret…
• I’m sure you’ll understand…
• In fact…
• Just imagine…
• Let me ask you this…
• Let me explain…
• The next step is…
• Today, more than ever…
• To prove it, here’s…
• You’re gonna love this…

 

o Power Words: Power words are part of an emotionally-charged language that is used to influence your reader. People react and buy with emotion, and these are words that help elicit emotion.

They are often action words and create a mental picture for your reader.

Power words can be used everywhere in your copy.

Here are a few examples:

• action-oriented
• advanced
• all-in-one
• amazing
• breakthrough
• complete
• easy to understand
• free
• important
• improved
• latest
• limited
• low-cost
• no strings attached
• on demand
• proven
• responsive
• save
• time-tested
• transform

 

o Style Matters: Use selective bolding, italicization, etc to make text stand out. Strategically place images and wrap text so that they not only look aesthetically pleasing, but also draw the eye in and make it easier to read the text.

 

Some Cool Extras

 

o Images: Use images to illustrate products. If they are virtual products, create virtual cover images or use other images that illustrate the benefits of the product.

Images can create visual appeal, draw the eye in at key points of your copy and more.

 

o Video: Whether it’s a slide show presentation, demonstration or you talking to the camera, video is everywhere. It can demonstrate things text can’t and can also create a more personal connection with your visitor who can see you as a flesh and blood person. If you’re using it with sales copy, test different lengths, but you’ll likely do well with a short introductory video that gets your visitor interested in learning more about the product.

 

o Audio: Audio can also provide an introduction and create familiarity with your audience. Try a short introductory audio recording that invites your reader to learn more about your product.

 

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To Your Success,
Joan Harrington

 

(Editors Note:   About the Author….Lesli Macksli is a content publisher working in a variety of niches. She hangs out here now and then to share new tidbits and information.