Do You Suffer From Expert Failure?

I had two fun weeks thanks to two very interesting events I was able to attend. First of all, I was very pleased to hear Malcolm Glad well speak last week. He talked about a concept he called "expert failure." He suggested that as soon as you think you have mastered your area of ​​expertise, stop looking for warning signs of what could go wrong or what could go wrong. Get more detail about suffer in failure at Andrew Wallace Sunshine Coast.

Secondly, I had the honor of being a judge at the ACE Regional Show. Here I had the opportunity to hear the success stories of some of Canada's best student entrepreneurs. One in particular caught my attention. He was a humble young Mexican currently studying for a business degree. After graduating in Canada, he owns and operates the second largest online bookstore in Mexico with annual sales of more than $ 1 million. When he shared his story, I was amazed at how much he knew about the day-to-day running of this company while working for a completely different company, and I realized that this specialist is so far from failing that we can all learn or learn. two of the principles of this wonderful, hard-working young man and Malcolm Gladwell.

Gladwell shared the story of General Hooker in the American Civil War and the Battle of Chancellery, where scouts tried to tell him that the enemy was preparing for an invasion. He did not listen to them, and as a result his army was shocked and lost a battle it never had to lose. At the beginning of their careers, our young student learned that their customer was better able than anyone else to provide them with the information and trust they needed before buying from them. In Mexico, adults do not feel comfortable shopping online. It took years to build enough trust and train them to order online instead of over the phone. He continues to maintain this high level of proximity to customers.

Lesson learned - when was the last time you interviewed your customers or received feedback? With Facebook, Twitter, LinkedIn and more. attacking a real conversation with your target audience has never been easier. Ask them, ask them, interview them - find out what you can do best and what they need to feel comfortable.

When this young Mexican presented his story, he shared an incredibly measurable result, more than any of his youngest competitors. He knew his first site wasn't effective in attracting customers, so he changed it. He was better, but his analysis showed that he could still be better. So more changes. He is constantly looking for models and preferences, reviewing his approach and making changes quickly. He does the same at cost - by watching how much he buys from his suppliers and agreeing on better prices to keep his prices competitive for customers.

Lessons learned - How often do you evaluate the effectiveness of your marketing? Are you looking at your costs and ways to reduce them? Are you reviewing the results, distributing the beta, reviewing your approach, and making quick changes? Are you reviewing your site statistics every week and wondering how to add content and make changes to improve your content?