Do You Know The Difference Between B2C Marketing and B2B Marketing?

Get all the facts about B2C and B2B marketing. Learn how they differ and what general strategies make work for each. 

There are vast differences between marketing business-to-business and marketing to consumers. In both cases, selling to a buyer is involved but there are distinct marketing approaches for each. B2B focuses its efforts on streamlining the purchase process to maximize saving both money and time. B2C, on the other hand, is more about employing the consumers’ emotions to control purchase trends and behaviors. Most online marketers never fully understand the difference between these two. However, an inbound marketing agency in Phoenix will know how to properly target and sell to each audience. Check out how these two scopes of online marketing represent two different marketing methods.

Business-to-Business marketing depends on logic to make sales rather than consumer feelings. For B2B marketing, a lot of time is invested in studying buyer habits and using these statistics to motivate them to make a purchase. Here the seller is focused on the consumer using their products rather than the actual product they are marketing. How is this implemented? By the use of positive statements and testimonials that detail the merits of using your products. Educating consumers about your products is essential. To better inform B2B purchasers, your marketing team should supply trials, testimonials, product reviews, product demonstrations and more to build confidence in other businesses. By employing blogs, videos, and other informative content, your business can explain how they will address another’s needs.  B2B lead generation companies will also help with this process.

B2C Marketing 

The power of suggestion is all you need here and customers will start making purchases. In the Business-to-Consumer form of marketing, you have to tap the emotions of your potential client to woo them into making a purchase. Consumers are less likely to do in-depth research about your products. Instead, they are simply trying to understand how your products will directly benefit them.  By creating messaging that’s precise and easy for them to understand, you’ll streamline the purchase. For B2C marketing, speed is key.  You have to make the actual purchase process much shorter than B2B. The goal is to get a purchase in a matter of minutes.

You must understand that consumers are looking for more than a return on investment. They are more concerned with how their lives will be made easier by purchasing your products. By recognizing and addressing a consumer’s perceived need, you can quickly make B2C sales.

Doing all of the marketing work on your own without a focused team is hard and frustrating. Consider an inbound marketing agency in Phoenix to help you with more than just marketing. Implement great SEO practices and use it to complement your B2B or B2C marketing efforts to improve more than just sales.

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