Digital Marketing-Search Engine Optimization (SEO) and Pay-Per-Click (PPC)

Have you ever thought of doing business where you don’t have to go anywhere? It will be on your fingertips.  Digital marketing is a strategy which refers to advertising delivered through various digital/social channels such as different search engines, websites, social media, email, and mobile apps.

Digital marketing covers various marketing strategies and efforts using an electronic device or the internet.  You probably have no idea how accessible the internet is today and what all can be done through the Internet.  It is a fact that the number of people who uses the Internet is increasing regularly.

Internet usage has been increased by 25 % in just the last three years, as per new research. And this explains one thing that the way people were shopping and buying stuff really changed a lot which means offline marketing isn't as effective as online marketing.

Marketing has always been more about how good you are communicating and connecting with others or with your clients. You have to know and understand your target audience and their need and requirements in the right place and at the right time. Digital Marketing offers you the benefits of knowing your target audience without even meeting with them.

Cross Graphic Ideas is the best digital marketing agency based in Jaipur which deals with graphic designing and 3D visualization. In simple words, we can say that digital marketing is a form of marketing strategy that exists online and has a good reach for your services.

The people working in digital marketing have a clear picture of how their business can be promoted online through digital marketing campaign supporting their overarching goals. Depending on the goals of their business marketing strategy, they can support a larger campaign through the free (some specific amount of money) and paid channels at their disposal.

Search Engine Optimization (SEO)

These are the channels that benefit from SEO

Websites.

Blogs.

Infographics.

Content Marketing

Blog posts.

Ebooks and whitepapers.

Infographics.

Online brochures and lookbooks.

Social Media Marketing

This strategy promotes your brand or the website’s visibility and your content on social media channels to increase the brand awareness, drive traffic to your website, and generate leads for your business. Following social media channels are used for social media marketing.

Facebook.

Twitter.

LinkedIn.

Instagram.

Snapchat.

Pinterest.

Google+.

Pay-Per-Click (PPC)

PPC is another method of driving traffic to your website to generate business by paying a publisher every time when your ad is clicked. One of the most common types of PPC is Google Ad Words, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place.