The year might have just begun, but the digital marketing world never sleeps. In 2018, we saw the rise and fall of hyper-targeting and over-personalization, leading one of the biggest digital marketing platforms to admit the misuse of users’ data.

On a lighter note, we also saw the rise of several digital marketing trends (like AI and chatbots) that are bound to take the internet by storm in 2019. Based on these trends, here are some of the biggest trends you can expect from digital marketing in 2019.

Back in 2011, the world was made familiar with Apple’s Siri. Seven years later, voice searches have become even more common, with plenty of brands ahead in the game including Amazon, Microsoft, and Google.

As of January 2018, there were around one billion voice searches per month, and it is projected to become a $601 million industry this year. As voice searches continue to rise, marketers are finding ways to optimize voice searches in their search marketing strategies. And because Google favors more accurate searches over keywords, voice searches can provide more accurate results.

Small companies and startups can greatly benefit from optimizing their SEO for voice searches because they’ll have leverage over their competitors.

Videos are the future of digital marketing. According to digital marketing website Invodo, 52% per cent of consumers say watching videos before purchasing a product makes them more confident in buying. Similarly, 72 per cent of businesses say their sales have improved after video marketing.

In fact, video is now no longer limited to watch and play. Developers have released more interactive video formats like live videos and 360 videos, which are especially great for user engagement.

If it isn’t already, video should be part of your digital marketing strategy. It’s compatible with various platforms including social media like Facebook and Instagram. 

In a study conducted by Facebook IQ, 67 per cent of participants expressed their intent to reach sellers or businesses through chat. So your shop may be closed for the day, but when your business is online, your customers can chat anytime, and without timely responses, you might lose them as well.

This is where chatbots come in. Chatbots can promptly respond to consumer queries during any time of the day, which is great for keeping your customers at bay. 

About 80 per cent of businesses owners plan to or are already using chatbots by 2020, so it might be a great tip to set up your own chatbot for your pages.

If there’s one thing we can take away from digital marketing trends in 2018, it’s that consumers want and deserve an entirely authentic experience. For business owners, the best bet is to keep track of these and more rising trends.

Don’t worry if you get entangled in the complexity of digital marketing strategies, you can always employ the aid of a digital marketing agency to get you started with the latest trends.

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