Digital Marketing Trends

Digital Marketing Trends

Another year starting, but this time with double hopes. We all hope that 2023 will be the year we can resume our activities and the economy with everything! Therefore, we want to share with you, our readers, what we believe to be the main Marketing trends for 2023. Ideas such as the metaverse and NFTs, in turn, should also be increasingly talked about and understood, but they are a little distant from the reality we want to address. Anyway, it's worth keeping an eye on them and, as Marketing is always generating news, also waiting for things that we don't even know exist! Another tip is to access RD Hostel Play, which has 47 video lessons with the latest in Marketing and Sales. You will marathon this content with big Brazilian and international names in the market and leave speaking the language of innovation – with the right to a certificate. Many of the trends in this post came from there! Click below to learn more and then continue reading the post.

8 Marketing trends for 2023

1 – Return of face-to-face and hybrid events

With all care and respect for each city's regulations, in-person events are happening again. Although many virtual meetings, such as RD Hostel, have been carried out with great quality and delivering cutting-edge content, people in general are missing the face-to-face. We received many manifestations from customers, partners and the market in general about the RD Summit 2023, which is confirmed! Innovating at each edition is a tradition, so we will certainly use all the learnings of the last 2 years to bring more options to the public. “The best conferences will combine remote and real-world experiences. In-person events with live streaming over the internet will be a trend.

2 – Content curation and newsletters

“We live in a time when it is very easy to produce and access content, and it is even easier to get lost in that content”, says Hernane Jr., CEO of the news. The newsletter edited by him was consolidated precisely for making people find relevant content, that is, for the work of curation. This role of analyzing and filtering information and news about a niche can perfectly be performed by a company. As long as there is a focus on grassroots interests, the potential is huge. In addition, initiatives such as Substack and newsletter publishers on LinkedIn and Twitter give this channel even more impetus, amplifying the voice of those who already work on these networks. And, of course, they create more space for new creators.

3 – Brands doing entertainment on Instagram

Instagram has recently made it clear that it is a video social network – not photos anymore. Therefore, one of the preferred channels of Brazilian companies for branding and sales actions requires a change in strategy. Thus, it is necessary to learn how to make entertainment to attract the public. “No one wakes up in the morning and thinks 'wow, today I want to interact with a brand on Instagram', but rather to move away from reality, see the contact, meme…”, says Camila Renaux, Instagram specialist. For her, it is necessary to find a balance between posts that demonstrate knowledge and those that just entertain. And for that you need planning. Thus, it is possible to insert yourself in this moment of relaxation of your followers in an intelligent way, reinforcing your company's digital presence and breaking expectations.

4 – Content based on data and with deeper analysis

Here at RD, we are having excellent results with content based on data and deeper analysis. A very cool example is the recent post we published with a study of our customer base, predicting the growth in Email Marketing sending on Black Friday 2021. We combined storytelling and data, with the right to an info graphic (click below to enlarge and see the image). Complete version). First of all, it is very valuable material, which brings super relevant insights to those who read it. As if that were not enough, our study ended up being the subject of reports in relevant communication vehicles, expanding the reach of our brand and helping to reinforce our authority on the subject. Often, the numbers generated by your current customers can generate reports or even posts that are interesting to potential customers. They also end up being proof that your product or service delivers results.

5 – Definitive consolidation of TikTok

We talk about brands making entertainment on Instagram as a trend for 2023, but on TikTok this is already consolidated. The apps own algorithm, incidentally, favors the creation of fun content. The app should also grow a lot as an acquisition channel in Digital Marketing. We recently tested, here at RD, making ads on the platform leading to posts on our website, generating traffic. And since everything around here has a CTA, we got very interesting results in terms of conversions, at a very low cost. Also check Descargar Videos De Pinterest If you haven't joined this game yet, the first tip is to download TikTok and observe the content that is popular there. This way, you can understand how to insert your company into the conversation.

6 – Marketing and Sales increasingly together

It is no longer possible for Marketing to be focused on generating Leads without criteria and for Sales to try to close deals with all these contacts. This is not efficient. It is necessary that the two areas work together, planning, analyzing and taking responsibility for the whole process in a unified way. In this way it is possible to achieve Predictable Growth. We believe that Marketing needs to start looking at the entire funnel, up to the moment of purchase, seeking to improve its strategy. Sales, in turn, becomes a facilitating area, guiding the customer, in a personalized way, strategically using the information that comes from Marketing, until closing the deal. We believe in this so much and see it as such a strong trend for 2023 that we created the Predictable Growth manifesto! Click on the banner below to learn more.

7 – Social selling

Selling on social media isn't exactly new, but the Social Selling format is a strong trend for 2023. With ads getting more and more expensive and the organic reach of brand and company pages getting smaller and smaller, it's time for employees position themselves as a reference on LinkedIn, Facebook and others. This has a lot to do with the idea of having internal micro influencers, who create and/or distribute relevant educational content about a business market. They can be professionals in Sales, Marketing or even other areas, what matters is to make followers move forward in the purchase journey. Thus, it is possible to make more accurate sales approaches, as the professional can be more clear about who is the person responsible for making the decision.

8 – Less frantic pace of content production

Although it may seem like a contradiction with the increasingly shorter videos that dominate the internet, slow content and longer-lasting content are a Marketing trend for 2023. And this is good for both those who produce and those who consume, since we live in a time of excessive posts and publications. Larissa Rodrigues leads the Habits that Change community on Instagram. Although she is more prominent in an essentially ephemeral medium, she produces one post a week with in-depth and reflective content, which requires dedication from her followers. She also returned to betting on long texts, but then on her own blog. Content Marketing is a fundamental discipline to do well on this path. Valuable productions such as educational materials and even longer blogposts generate more interest, create captive readers and generate Leads for longer.

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Created on Nov 17th 2022 11:11. Viewed 62 times.

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