Digital Marketing Topics

Digital marketing is the buzzword in the world of marketing. A lot of Digital Marketing Institutes have come into existence but Seek Digital Academy is one of the Best Digital Marketing Institutes in Delhi as its curriculum contains all the important Digital Marketing Topics.

Digital marketing is a vast field but the key ones are mentioned below. Without these topics, any digital marketing course would be incomplete so let’s jump right into it!

1. SEO (SEARCH ENGINE OPTIMISATION): This is indeed the most important topic and almost all digital marketing institutes have this in their curriculum. This topic basically talks about techniques to increase the ranking of the website on different search engines such as Yahoo, Bing, and Google. SEO is divided into 2 broad categories; on-page and off-page SEO. On-page SEO includes keywords, content, alt and title tag, and internal linking whereas Off-page SEO includes reviews, social networking, blogging, online answers, guest posts, press releases, etc. Combining these two is sure to launch any website on top of any search engine.

2. SOCIAL MEDIA MARKETING (SMM): SMM is leveraging the power of social media platforms like Facebook, Instagram, Twitter, and Pinterest and so on to promote a brand. A large chunk of population in the world now uses social media which makes SMM one of the best tools to market a brand. However, there are special strategies that the marketers need to follow while doing this and the strategies are mostly taught in digital marketing institutes.

3. MOBILE MARKETING: Smartphone has reached near-ubiquity. Mobile marketing is basically sending offers, updates, information about a service or product. For successful mobile marketing, the marketer has to follow a strategy to reach out to customers.

4. APP STORE OPTIMISATION (ASO): ASO is basically the SEO of app stores. The main function of ASO is to make an app appear on top in the app store. App stores are really crowded nowadays and it is really difficult for a new app to make it place. With around 4 million apps live on Google Play Store and 3 million apps on iTunes, the correct use of ASO becomes essential to up the number of downloads.

5. WEB ANALYTICS: Web analytics helps the marketer to understand and analyze the performance of a website. It plays a crucial role in mobile marketing as well. Web analytics consists of traffic analysis and ways to increase website traffic.

6. GRAPHIC DESIGNING: Graphic designing is the use of symbols, images, and designs to communicate a message or talk to the public. Digital marketing revolves around creating informative content for the masses and graphic designing plays a pivotal role in it. Visually appealing content holds a special place in the hearts of the customers and that’s the main focus of graphic designing.

7. E-MAIL MARKETING: As the name suggests, e-mail marketing is leveraging the power of e-mail to reach potential customers. Seek Digital Academy provides Digital Marketing Course in Janakpuri helps future digital marketers to learn e-mail marketing and more so that they can take their brand to new heights. It is used to send out newsletters, upcoming offers, discounts, deals and so on.

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