Digital Marketing Planning Process For Beginners

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Optimizing your Website

As soon as you get your content ready, the next thing you would like to do is hire a professional website programmer who is also skilled in (on-page and off-page search engine optimization SEO), to build up a user and mobile friendly high converting website for your business. Notice how I laid emphasis on "user" and mobile friendly" - You need to make sure that the website has a good user experience, it is reported that humans have a short attention span of about seven seconds, in other words that you have seven seconds to catch the attention of your website visitors.

What is on page and off page SEO? In a lay individual's terminology, on-page SEO is every time a website understands and talks the language of search algorithm and off page SEO Is when other websites send signals (by way of a way of votes) to search engines that the website has credibility. As soon as your other websites starts sending positive signs to search engines about your website, Chances are your website will show up on SERPs.

Check the performance of your website online and your website SEO if your website is ready to go live, you will find free tools online you can use to check the performance of your website as well as SEO. Make sure that you follow up and resolve any issues with your website, especially issues like: loading time of your own landing pages, browser caching issues, heading, alt-tags etc..

Link Building

You've chosen a proper domain, created a highly converting website with great contents and also your website is completely optimized, at this point, you ought to begin building links. Link building has been just a technique used in (off page SEO). It is a process whereby you get outside web pages with ability, link with your webpages. The following are a few of the ways you can build links: submit your website to business directory websites (citations), create social media accounts and distributing content across social media platforms and other across other websites having high ability, and optimize media releases, social bookmarking etc.. These efforts are geared towards acquiring "link juice", which increases your website authority (assuming the links are quality backlinks). Outreach (link building) is quite a daunting task. You are better off assigning the task for your website developer, except you are comfortable doing it yourself. Furthermore, list your business on Google my business and Bing places for business and ensure it is optimized.

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