Digital Magazines: A New Reality

Are you still confused whether to go digital or not? Don’t you have enough reasons to be convinced?

Like it or not, the world is going digital. We can instantly and pervasively access diverse and distant information on just a click.

Today, it is difficult to assume our day without any digital connectivity. Digital technology has effortlessly integrated itself into our lives, ranging from health, travel, social lives, and work, to leisure. During the entire day, we are busy with our handheld devices.

Like every other industry, publication industry is not distinct. It’s essential to understand the wonders of digital magazines. Over the recent past, the publication has evolved from traditional print magazine to digital magazine.

This article lists the advantages of digital magazines over the print magazine.

 

Increased Online Usage

The first reason why digital magazines are preferred is that we spend a lot of time online. Our daily reading habit involves extensive use of online information. It makes it very easy to save our favourite articles, share them, make a community and discuss online.

Instantaneous Access

Buying and reading digital magazines is very quick and easy. We can instantly access them anytime, anywhere. They can be read during travel, lunch-break or while waiting at a coffee shop. Rather than going through a heap of books, we can have exhaustive information on tips.

Portable and Convenient

Digital magazines are portable and can be approached on-the-go as per the user’s convenience. With digital magazines, a reader can save and carry multiple issues together instead of carrying printed magazines.

Global Presence

Once published, a digital magazine is available globally. An author can reach the worldwide audience and present his thoughts. Geographical borders and international rules and regulations are no more a barrier.

Moreover, the readers share online magazines among their friends and family which further enhances the user base.

Interactivity

Digital magazines are more interactive than the print magazines and provide a better user experience. In addition to engaging images and text, audio, video, popups, 360-degree view, slideshows, web links and other such elements can be easily embedded to increase the interactivity.

An author can further enhance user interaction by sending push notifications and adding feedback forms. Thus, two-way communications are made possible.

Cost Efficient

When compared to the print magazines, creation and distribution of digital magazines are much more cost-effective. There are no additional expenses on printing, binding and delivering. No losses occur due to unsold copies.

Market Research Data

Analytics services help an author to gain an understanding of user behaviour and usage statistics. One can check who is clicking on the pages, reading the content, liking or disliking, and sharing on the social networks.

In case of printed magazines, an author is unaware whether a buyer has ever opened the book or not, read till last or stopped somewhere in the middle, liked or disliked it.

Sustainability

Digital magazines have infinite life-span. They remain the same, even after years. On the other hand, papers of the printed magazines if not handled and stored with extreme care deteriorate after several years. There are more chances of lighter print, damaged paper quality, and other similar issues.

Monetization

Authors can sell a variety of well-placed ad spaces.  Also, social shares lead to more conversions and increased sales. Thus, revenue generation is another advantage of digital magazines.

Easy to Update

Editing text in a print magazine is not less than a nightmare. It becomes very difficult to edit once the copies are out for printing. In that case, a completely new edition has to be printed.

Whereas editing a digital magazine is very easy. An author can easily add or remove text, keeping the layout and number of pages same. Thus, an up-to-date magazine can be provided to the users.

 

Summing up, realistic benefits are provided by the digital magazines over the print magazines. Digital magazines are interactive, up-to-date, and convenient to use. They assist in swift and reliable distribution, better monetization, wider consumer base and less generation cost.

Majority of the magazine publishers have already adopted the digital transformation to stay on the top of the changes. With the increasing audience reading online, digital magazines are a new reality and gives us all the reasons to go digital.