Digital Fire

by agha raza agha

Digital marketing is spreading like a wildfire in the marketing and advertising industry. Every organization/business must use Social Media channels to connect with the market, the prospective customer as well as the existing Customer. If you are interested in building a brand and an image for your product as well as for your business, you have no option but to be present on Social Media. And not just present, be active as well.

In this section, we are focusing on Social Networks including Personal Social Networks as well as Professional Networks which any digital marketing company would want to engage in, in order to help push the product or image of any business. Social Networks provide a great opportunity for an Organization to connect with a community that is interested in the line of business or the product that the Organization is talking about online.

Organizations have found it very lucrative to participate and build Social Networks not only with the outside community but within the organization including all the employees. By encouraging, listening and participating in discussions with the employees, the organization is able to promote a non-formal platform that encourages the employees to speak up about their concerns and ideas. Important feedback on what the employees think of a particular product can be collected easily via social networks. Such networks help the Organizations to search for and recruit good talent and raise smart talent too. Internal Social Networks help the Organization feel the pulse of the employees, build and promote an open culture and enhance the feeling of togetherness amongst them. On the marketing front, it helps the Organization announce its plans for product development, invite productive and creative feedback.

Any digital marketing agency knows that apart from using Personal Social Networks, one can benefit largely from using professional Social Networks too. Sites like LinkedIn and FaceBook etc. have proven to be a huge mine of data and information on various contacts, specific interest groups, communities of experts, etc. Marketers have come to the realization as to the potential that exists in these business social networks and professionals have developed successful strategies to engage them for productive purposes. Most of the leading brands and companies have developed strategies of introducing discussions around a new so they target the right audience. By cultivating an online community, they are able to create a buzz about the product and such publicity helps in the actual product launch. In many cases, the Organizations are able to engage with the community of experts on productive discussions regarding the product and are able to obtain useful feedback, suggestions, and solutions that help with product development.

Any good marketing agency knows that Social Networks, provide the best opportunities for organizations to be in continuous touch with the audience and more importantly engage with them on an interactive basis. How much you can get out of these platforms depends upon how much you can engage consistently and how much time and effort you can invest in engaging with your customers.