Difference Between Digital Marketing and Social Media

by Neha Sharma I am Digital Marketer and SEO Expert. Currently I

Difference Between Digital Marketing and Social Media

Digital marketing and social media marketing are the two nuances which have caused a lot of confusion among the consumers and professionals. This article discovers why digital marketing is different from social media marketing.

Social media marketing is another subset of digital marketing. Digital marketing existed since time ergo. There has been a few digital marketing agency in Delhi that have been into existence before social media ever came into the picture.

Digital marketing

Digital marketing is not restricted to social media only. It also expands to email marketing, website optimization through SEO, digital branding and using the traditional modes of marketing.

Digital stations like offline channels of advertising like internet channels and TV also come under the ambit of digital marketing.

Social Media Marketing

Social media marketing, on the other hand, has been a new development which focuses more on the targeting and segmentation of the consumers. Defining the audience is an important aspect of SMM.

Social Media Marketing involves the use of the data to derive information out of them about consumer behaviour. Online consumer behaviour is tracked and then the CRM data is utilized to knowing about the buying purchase behaviour of the consumers.

Difference based on different parameters

Audience: Digital marketing has an upper hand when it comes to the audience. For the consumers who are not present on social media, digital marketing can be used to reach to them. On the other hand, social media marketing works best if the target consumer has a social media account.

Platform: Social media marketing is only restricted to social media. If your consumer is not present on any particular social media platform, then you might lose a potential consumer. But, on the brighter side, digital marketing can be done across multiple platforms like TV, radio, mobile and newspaper which can capture the other consumers too.

Engagement: Social Media Marketing performs better when it comes to engagement. Since the business can connect with the consumers directly, even the speed of the sales is faster. Information exchange can happen at an easier rate, thus enhancing the reach of social media marketing.

Availing the best services

Social Media Marketing services in Delhi enhance the performance of your business by increasing the reach. By proper targeting of your advertisements efficiently, they increase the profits of your business and enhance the reach to the target consumers.