Detergent Industry Major Manufacturers, Global Detergent Market Analysis - Ken Research
The
detergent industry is an international industry which has been increasing by
multiple percents every year. It is an integration of diverse companies that
are fundamentally engaged in manufacturing synthetic organic detergents,
inorganic alkaline detergents, and crude and refined glycerin from vegetable
oils and animal fats. The industry is further expected to grow in both the
industrialized as well as in the developing nations.
The
progression of the market can be further attributed to the development of
biotechnological research in certain niches. Along with maintaining the
pristine condition of the washing garments, the environmental factors are also
a major consideration. Biotechnology can contribute significantly to making
detergents even safer for the environment. Although several technological
developments and an increasing expanding understanding of the chemical
processes had improved the ability of industry to restore soiled garments and
other objects to their presoiled condition, available detergents still failed
to achieve the desired results. However, since the past five years, the
detergents market has been fairly growing with high penetration level.
According to analysts, there is a firm correlation between the standard of
living of a nation and its usage of detergent products. The detergent market is
mainly concentrated in the urban areas but the level of penetration in the
rural for the past few years has been good with heterogeneous groups of
chemical scientists working on developing and formulating innovative cleaning
and laundry additives like new enzymes and oxygen bleaches.
Detergents
are available in three forms, namely powder detergent, bar detergent and liquid
detergent. The customary applications are inclusive of Laundry Detergents, Fuel
Additives, Biological Reagent, and soap less soap, amongst which the demand for
Liquid laundry detergent is primarily growing due to comfort and ease in
application and less wastages as compared to detergent powders. However, powder
detergents are also widely accepted by consumers all over the world. Even
though detergent bars are still used in rural areas, they are fast disappearing
from the market because of its ineffectiveness. The organized detergent market
can be further divided into three categories on the basis of its pricing, such
as popular (economy), mid-range and premium. It can be further segmented based
on the commercial areas, consumer segment, and on the basis of distribution
channel which are inclusive of multi brand, single brand and online store.
According
to recent study titled “Global
Detergent Industry Situation and Prospects Research report 2017”, on a
global basis, multiple industry players have been competing. Asia-Pacific is
the fastest emerging market for household and industrial detergents due to its
increasing industrial growth followed by the U.S. and the Middle East. . The
U.S. is amongst the developed markets for household and industrial detergents
and hence concentrates on exports. China and India are the market leaders in
demand as well as supply in Asia-Pacific. The Middle East is also the upcoming
market owing to its increasing industrial growth and rise in demand.
Given
the facts that the world economy enlarged by just 2.2 per cent in the year
2016, and is anticipated o be contemplated as a state of stagnant growth. It is
not to say, that the market growth is impeded, but rather it’s moving on a very
sedating pace of recovery indicating the state of economic stabilization for
the present as well as the future rather than a robust revival of global
demand. Moreover, the correspondence between the demand, investment, trade and
productivity coupled with the weak global growth may prove to be self
perpetuating for the Detergent industry.
Ken
Research, a market research firm says the rapid escalation of the detergent
industry can be attributed to numerous factors including increasing
industrialization, growing population, especially households with children,
rising disposable incomes, growing awareness about cleanliness among people,
increase in demand for the clothing, hospitality, drives demand in the consumer
sector, low per capita consumption of detergent as well as rising washing
machine penetration, will provide ample opportunity for the detergent brands to
penetrate into the global market. The shift in the lifestyle of people and
global modernization are the key features of the drivers for household
detergents. Gradual shift experienced by the sector from popular segment to
mid-range and premium segment will bring another round of growth for the
household detergents sector. Industries like chemical, paint, textile, paper
and automobile are the major demand drivers for industrial detergents. These
features are further anticipated to continue pushing the sales of the product.
However, some policies like government regulations, norms, environmental
reforms, and CSRs are some of the restraints to the growth of the market.
The
key players identified as playing significant role in the growth and
development of the detergent industry include P&G, Unilever, Church &
Dwight, Henkel, Clorox, ReckittBenckiser, Kao, Scjohnson, Lion, Colgate, Amway,
Phoenix Brand, LIBY Group, Nice Group, Blue Moon, Shanghai White Cat Group,
Pangkam, Nafine, Lam Soon (Hong Kong) Limited, Lonkey, Reward Group, Kaimi,
Baoding Qilijia Daily Chemical, Beijing Lvsan Chemistry, Jieneng Group, Chengdu
Nymph Group, Beijing Yiqing Daily Chemical, and Jielushi. Today, consumers have
a number of products to choose from, which is why companies are constantly
upgrading their products and coming up with better and innovative advertising
campaigns to increase their market share.
Key Topics Covered in the Report:
Global
Detergent Industry Research Report
Global
Detergent Market Analysis
Detergent
Industry Major Manufacturers
Global
Detergent Industry Trends and Developments
Global
Detergent Industry Future Outlook
Global
Organic Detergent Industry
Global
Bar Detergent Market Research
Global
Powder Detergent Market
Global
Liquid Detergent Market Analysis
North
America Detergent Industry Analysis
Asia
Detergent Market Size
Europe
Detergent Market Demand
For more coverage click on the link
below:
Related Reports
Contact:
Ken
Research
Ankur
Gupta, Head Marketing & Communications
+91-124-4230204
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