December 2022 Google Helpful Content Update
by UTL Solar India's Best Solar CompanyGoogle has officially confirmed the launch of the second
release of the Google helpful content update/system. It started lightly on
December 5th but became noticeable, according to Google, on December 6th, which
is why Google did not announce it until the 6th. This update adds new signals,
most notably making it work for all languages globally - it is not just looking
at English content anymore.
Google posted on December 6th that on December 5th, it
"released the December 2022 helpful content update, which improves our
classifier and works across content globally in all languages." Google
added, "the rollout may take up to two weeks to complete."
As a reminder, the Google helpful content update looks to
weed out content written for the purpose of ranking in search engines that do
not help or inform people. Google said this update will "tackle content
that seems to have been primarily created for ranking well in search engines."
The update will "help
make sure that unoriginal, low-quality content doesn't rank highly in
Search," Google added. So, if you are writing content to drive search
engine visibility and traffic, you might be hit by this type of update, and
non-English sites are no longer safe from this update.
December 2022 Google Helpful Content Update
Quick Facts
Here are the most important things that we know right now in
short form:
Name: Google helpful content update
Launch Date: It began to rollout on December 5th but not so
noticeable until December 6th
Rollout: It will take about two weeks to fully roll out
Targets: It looks at
content that was created to rank well in search over help humans
Search Only: This
currently only impacts Google Search, not Google Discover or other Google
surfaces. But Google may expand this to Discover and more in the future.
Penalty: Google did not mention penalty but this update does
seem to feel like a penalty for sites that will be hit by it
Sitewide: This is a
sitewide algorithm, so the whole site will be impacted by this update
Not a core update: Many are going to say this is a core
update, it is not.
Global and all
languages: This is no longer just for English-language content, it is now all
languages and global.
Impact: Google would not tell me what percentage of queries
or searches were impacted by this update but Google did tell me it would be
"meaningful." Also, Google said this will be felt more for
online-educational materials, entertainment, shopping, and tech-related
content.
Recover: If you were hit by this, then you will need to look
at your content and see if you can do better with Google's advice below
Refreshes: Google updates the scores constantly here but
there is a timeout period, and a validation period and it can take several
months to recover from this update.
Updates to Helpful Content Update Document
Google made some small changes to its helpful content update
page here are those edits:
Replaced a lot of "update" references to
"system" as we expected.
Added the line "It works globally across all
languages."
Remove the paragraph that it is only for English languages.
Sponsor Ads
Created on Dec 28th 2022 22:18. Viewed 107 times.