Decelerating Beer Market Insights, Guatemala Report 2016: Ken Research
Ken research has
announced recent research report titled, "Guatemala Beer Market Insights Report 2016 ". This influential research analysis surrounds the
dynamics and structure of the Guatemala beer industry, from the latest cutthroat
aptitude of both historical and anticipated trends to augment the corporate
strategic planning for key players. Company has evaluated the current emerging
trends and development break throughs for brand evolvement and advertising
initiatives. To scrutinize domestic and imported beer brand performance analyst
determines the key trends driving expenditure fondness to develop a competitive
advantage. Finally, cross-examine the inimitable granularity of data to analyse
the market on a range of stages to make well-informed pronouncement on future intimidation
and enlargement prospects in the marketplace.
The tourism
industry is quite vigorous in Guatemala. People are attracted to the beautiful
paved streets, the magnificent central square enjoying the green lushes,
enchanting music and liveliness of the city. Inexpensive and flavoured Beer is
also a point of draw for the visitors. Gallo, 118 years old, is Guatemala’s
most famed beer.
There has
been an evident fall in beer consumption in Guatemala. This has been witnessed
for the first time in comparison to other countries and has been affected by
multiple factors. Strong beers above 5.5% Abv
saw greater growth than the lower strength segments. AB InBev is the
world’s one of the largest beer company and Brahva that they brew locally has
emerged as a direct competitor to Gallo in recent years. These companies have
been tied up in severe price war and therefore have reduced profits individually.
Until few years ago, one could not find the other multinational brands in beer
market in Guatemala. This has been another significant reason for the fall in
beer consumption.
Hence, Guatemalans' preference towards hard liquor also contributed to
the drop in beer volume. Guatemala's falling beer consumption is mainly attributed to the
recent El Nino. This has disrupted the normal lifestyle of the locals. Not that
it is just confined to adversely affecting them, it has bought along with it
major droughts where people fight for basic subsistence. It has misbalanced the
weather patterns forming a chain reaction of undesirable events. Another major
reason surfaced was the political disorder, which has again hindered with
public consumption patterns. The low investment in domestic growth has altered
the growth patters and hence there disposable incomes. Guatemala is strategically
important to Mexico and El Salvador for beer export. However, the import demand
from these countries has seen a major setback in 2016.
The price war that had affected the competition between leading
companies Cervecería Centroamericana SA (CCA) and AmBev Centroamérica SA
(AmBev) is over now. The average unit price of beer has been lowered so much
that consumers now buy beer based on their taste preference rather than on the
lowest unit price. CCA has a firm monopoly in beer industry due to first mover
advantage and a well-established market since 1887. Mexico continues to be the
main country importing beer to Guatemala. All these have lowered Guatemala's
beer consumption as of 2016.
Key Topics Covered in the Report
Global
beer industry
Guatemala beer market size
European
beer industry
Global
Alcoholic Beverages Market research report
Guatemala
Alcoholic beverages Market research
Anti
alcohol beer marketing industry Guatemala
Guatemala beer
Market revenue
Guatemala Alcoholic
beverages Industry
Guatemala beer
Consumption
Beer
Exports Value Guatemala
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Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
query@kenresearch.com
+91-124-4230204
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