Dealing with Light in Commercial Photography - A Brief Discussion

Light is everything when it comes to photography. It is the key metric working behind the success of imagery. Only the best creative possibilities are produced with lighting. How? With light photographers can bring upon the following effects:

• Creating glow
• Casting shadows
• Adding sparkle

Everything is possible because of source of light. It’s the key to creating the most impactful image. The best part, its scope goes beyond determining the darkness or brightness of a space. If you can manipulate light and its source you can work upon subtle perfections related to mood, tone and atmosphere.

What makes a photograph appear professional?

Only a professional knows the vibrancy and luminosity required to bring upon a particular effect on a subject in consideration. As mentioned lighting has greater impact on subjects. Photography is an approach to capture a frame in a realistic way. Advancement in technology has added to the creativity of the subject. Lighting is used in special stylised ways to shed luminosity on subjects in subtle yet realistic manners.

Light and its positioning

A common aspect all photographers consider before they choose a particular lighting system is the portability of the light. The commercial photographer in Brisbane will choose lights which may be different from what a normal photographer uses. Their kind of light kits are not the same as what standard photographers use.

Considering that a position where a source of light is placed has a significant impact on luminosity, both commercial and standard photographers pay attention to how the former falls on a subject.

When the source is present behind a camera it produces flat lighting. In addition, it produces shadows. Being well versed with the laws of light and its effect, photographers choose various other directions to position their source. It has further been noticed that side lighting always makes photography more fascinating.

Experts find it an excellent way to portray the subject through well defined outlines. Side lighting creates a dramatic look through partial shadow casting. A popular form of side lighting is Rembrandt lighting. The light in this case is sourced from the back side of the subject rendering alternative effect. This form of luminosity is common in product videos where subjects are dramatically portrayed through the alternative impact.

Shaping the light

Often shaping is considered integral in defining the subject. Photographers add special effects by shaping light. With the help of diffuser the source of light can be adjusted to reduce or increase glare. The artificial technique of lighting offers a somewhat more toned down effect yielding natural results.

Some common equipment used for shaping luminosity are as follows:

· Soft boxes

· Umbrellas

· Heatproof materials

There are several ways through which luminosity on a subject can be manipulated. It mainly depends on the area which a photographer wants to depict. Diffuses as well as reflectors are considered two primary objects for shaping and manipulating light.

There are several possible results of lighting. These mainly depend upon the techniques practiced by the photographer. 

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Created on May 6th 2020 06:21. Viewed 309 times.

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