Data Analytics as Part of Digital Marketing Services

What is Data Analytics? Why is almost every Digital Marketing Agency in India trying to make Data Analytics a part of their Digital Marketing Strategies? What does it help do? How impactful is it really?

The use of Data Analytics in Digital Marketing Services campaigns helps a Digital Marketing Agency in India find useful insights which can further be leveraged to make optimizations that have a strong impact on results. These help build people centric campaigns. Data Analytics includes Machine Learning Algorithms that help predict how likely a website visitor is going to convert, an Audience Deep Dive Analysis that helps understand the mood and behavior of the target audience, Team Models and Researches that make clients and campaigns smarter and help build products that are commercially viable.

Marketing Analytics are also a part of most high level Digital Marketing Services campaigns and they help measure, manage and analyze the marketing performance which eventually goes a long distance in gaining maximum return on investment. Using Marketing Analytics allows Marketing professionals to be more effective in their job and cut down on money that gets overspent on marketing. Marketing Analytics helps gain profound insights into customer trends and preferences.

Data Analytics helps drive long term value for advertisers. It helps properly understand customers and their habits and helps assimilate data points which eventually result in developing insights. These ultimately become part of the campaign and are part of the strategy which brings desirable results.

It can be divided into various parts such as Descriptive Statistics, Exploratory Data Analysis and Confirmatory Data Analysis, Predictive Analytics and Text Analytics. Descriptive Statistics is quantitatively describing the main features of a collection of information.

Exploratory Data Analysis focuses on discovering new features in the available set of data. Confirmatory Data Analysis either confirms or falsifies existing hypotheses and Predictive Analytics focuses on application of statistical models for predictive forecasting. Text Analytics, as it happens, applies statistical, linguistic and structural techniques to extract and classify information from a certain set of unstructured data.

Every top agency offering services in digital and online marketing is thoroughly familiar with data analytics and ensures it does its best to include every page in the book while it strategizes for clients. Given below is exactly what a digital agency does for its clients in terms of using data analytics to the best of potential.

1. Business Intelligence, Site Tracking for Behavior and Quantitative Analytics
2. Cross-Device Mobile Campaign Outreach
3. Programmatic Buying Models
4. Decision Science, Multivariate Testing, Content Personalization and Media Optimization
5. New Customer Identification, Engagement, Measurement, Intent and Interest
6. Audience Behavior Analysis
7. Search Retargeting, Conversion Attribution and Automated Keyword Bidding

All of these have their own role to essay as far as the output is concerned. Some help understand how customers behave, some help know their purchase patterns whereas some help understand their likes and outright dislikes.

All the facts mentioned above prove why data analytics is being used heavily in digital marketing these days. As it happens, with the passage of time, its usage is only going to grow bigger and bigger.