Danske Bank Belfast - Branch Network Strategy & Branch Experience

by Aarchi Sharma Brand Design Company

Creating an Innovative Flagship Bank Experience

With the aim of “Making more possible” we worked with Danske Bank to conceptualise a progressive, showcase destination over 895 square metres, that is a modern yet friendly, multi-functional and an inspiring experience, empowering bank customers to access personal service and information easily, as well as welcoming local businesses and fintech start-ups.

Across our longstanding relationship since 2013, we have worked with Danske Bank in Northern Ireland on a new concept design and rollout strategy for their core branch experiences – with the latest flagship that includes an evolved & upgraded version of the established design in the branch section.

Danske Bank’s Central Belfast Flagship Design Concept


We began with analysing the Belfast branch, noting the key opportunities such as the high footfall, the lack of fintech co-working spaces present in that area, and aiming to create an environment that would fuel collaboration along with growth and learning capabilities. We also assessed the sites KPI’s, to design a space that would be able to measure and improve the customer experience and satisfaction, whilst also increasing business enquiries, long term relationships with fintech companies and attracting local entrepreneurial customers.

Following a customer experience analysis, we created a flexible, innovative and engaging space and set of facilities for banking customers and fintech start-ups alike. It includes a range of digital technologies, mixed-use interaction spaces including an event and seminar room, and breakout coffee area. This impressive flagship branch in Belfast and the specially-designed co-working space sitting alongside it, allows it to cater to start-ups operating in the financial services sector.

What we did

Branch Network Strategy
Customer Experience Survey
Customer Journey Analysis
Format Strategy
Branch Experience
Brand Application
Digital Integration


P-2 Raghuvanshi Estate
11/12 S B Marg, Lower Parel
Mumbai 400013

Please get in touch:
Brian Pinto
Country Head
+91 9930519476


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About Aarchi Sharma Senior   Brand Design Company

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Joined APSense since, September 16th, 2016, From Mumbai, India, India.

Created on Feb 1st 2019 00:56. Viewed 894 times.


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