Customize Window Boxes for Your Brand 5 Easy Steps

by Travis Johnson Digital Marketing Expert

Imagine living in a world where no window boxes exist. Everything you display on the retail shelves will look identical. The clientele would not be able to distinguish your products among a sea of similar items. Running a business and managing it well is not that simple in today’s world. A business has various product lines, and the same products are offered by many companies in the market. If you want to make your brand a final stop for the customers to buy different items they need, you should consider creating a versatile brand identity. The custom window packages make it easy for the brands to create recognition. Here is how you can customize these packages in order to make your brand look distinct from others.

Display your unique logo boldly:

It is simply difficult for you to appeal to the customers for making a purchase if they are entirely unaware of your brand exists or not. The custom window boxes can let the customers know about you when they are customized with the logo of your firm. This unique logo of your company printed on the window packages can become broadly popular among the target market, who will then get familiarized with your organization. Not only does it play a vital part in creating a versatile identity, but it gravitates the clients towards your items in a short span of time. When printing the logo, make sure that it is bold enough so that the buyers can see it easily and thoroughly. The shape of the window can also be personalized in the form of your logo in this context. When the customers come across your packages, they will notice a unique, bold logo that will help them in getting familiarized with your firm.

Use ambient color themes:

When it comes to making custom window boxes that showcase your brand perfectly, color selection plays a very dynamic role. Many of you might think it is quite a simple process as you just have to select the colorful themes for your packaging design. However, it is not that easy since it requires a great head to come up with the right and correct color schemes. Not every color represents your firm and attracts the target audience well. Only those hues are capable of this that exactly matches the parent theme of your brand. Look at the overall ambiance your business is eyeing to provide, and based on this research, choose the colorful ambient themes. If you can get it right, it will enable the visitors to identify your items easily when placed on the retail shelves. An expert tip in this regard is that the themes you select must contrast with the background color of the window packages. Otherwise, you may not be able to highlight your firm well.

Amplify your story through messaging:

For the companies that are vying to get noticed by potential clients, it is indispensable to make a personal connection with them through product packaging. Therefore, customize your window packages to include friendly and personal messaging that assists you in describing your story effectively. The clients are always looking for an experienced and the businesses which provide them that become successful. These short yet thoughtful messages will make the customers think that you care about their experience. Inside the custom window packages, you can include some instructions regarding the items packed. Always encourage your customer base to interact and engage with your company after they open these boxes. You can add some social media information about your company or add special coupon codes inside so that the clients interact with your boxes longer. The longer they interact with your packaging, the more are the chances that your firm will stay in their mind for a long period of time.

Theme-oriented designs:

Another effective method for creating brand awareness in the marketplace is to customize the window packages as per various seasons. For a holiday season such as Christmas, you can customize your window in a triangle shape so as to match the theme of this auspicious event. The incorporation of some green and red color schemes also goes a long way in the precise matching of your boxes with this event. If it is Valentine’s Day, you can design their shape in the form of a heart or flower to give positive vibes to the target audience about this event. This way, the design of your window packages will keep varying throughout the year, and the customers will not lose interest in your company.

Add powerful slogans and taglines:

Every firm out there competing in the market has some slogans and taglines which make it stand out from other rival firms. Utilize this to your advantage by adding these to your window boxes' wholesale design. The powerful slogans are influential in highlighting your brand image and making it memorable for the clients. They fascinate the audience more than the name of the firm since they not only provide the clients a commitment but also convey to them what you stand for. Likewise, when you use a catchy tagline, it becomes one of the most unforgettable chunks of your identity. Given the fact that the audience is more likely to remember these two branding elements than the name of your organization, their addition is vital for boosting your brand awareness.

Concluding to the point that customizing the window boxes for your organization may sound like a difficult task. Once you customize them with the logo of your brand and ambient color themes, it becomes easy for the audience to recognize you. Similarly, some theme-oriented designs and amplification of your story through messaging also make the clients differentiate you from others.