CS Sudheer, Founder & CEO,

by indian money Financial advisors,Health insurance

The prime objective of IndianMoney is 100% financial literacy in India and fostering financial inclusion among the masses by making them financially aware.

CS Sudheer, Founder & CEO, IndianMoney.comholds a strong vision to serve the nation by spreading financial literacy and promoting financial inclusion. The author of Love Beyond Death, a book that talks about the importance and need of being insured, Sudheer has served as a manager at ICICI Prudential Life Insurance and was the Cluster Head at Howden India. CS Sudheer Indian money completed his graduation in BBM-Marketing and is a post graduate from the Stanford University Graduate School of Business. Review is India’s largest, free, unbiased financial education provider in India. I founded this company in 2008 to address the urgent need for financial education among the common man.
 While working for an insurance company back then, I met an auto driver who told me that he had purchased an insurance policy. He said that the salesperson had promised him -- “Rs1 lakh in 3 years for a one-time payment of Rs25, 000".
When we checked the policy document later, we realized that it was a regular premium ULIP plan, wherein the man would have to pay Rs25, 000 for three consecutive years to be eligible for the returns. Moreover, the returns would be market-based and not guaranteed. This incident shook me and made me look at things from a different perspective. Sales people were misleading and “misselling” to the uneducated common folk in order to satiate their greed and their targets.

This was the instance that made me realize the need for genuine, honest, and unbiased financial education so that people could avoid being misled or duped. That's how began: to end unethical, misleading sales practices and to spread financial literacy.

To begin with, I had to decide on a model to educate the masses. I explored multiple ways and zeroed in on the on-call advisory method to connect effectively with the public.
 Although paving the right path to success was a herculean task, we overcame all obstacles, and today, we have successfully completed a decade of making people ‘Wise and Rich’.
 The prime objective of the Indianmoney Company is 100% financial literacy in India and fostering financial inclusion among the masses by making them financially aware.


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Joined APSense since, August 16th, 2018, From Bangalore, India.

Created on Jan 28th 2019 01:26. Viewed 105 times.


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