Crucial Factors A SEO Expert Looks For!

by GS Shekhawat Search Engine Optimization Expert

Many business owners have no clue about what a SEO agency actually does! If you are amongst this crowd, S4G2 marketing agency is here to help you understand more about their role in the industry.

To begin with, you need to be aware of the actual definition of SEO. This is nothing but search engine optimization, a process that can increase the online rank of your website. Eventually, SEO is all that you need for better visibility in the internet. Hiring the right SEO agency or SEO consultant is very important for any brand. More than 90 percent of their online presence is defined by the agency, and their principles.

Now, let’s dig deep into the role of a legit SEO company.

In general, SEO can be categorized into two types: the white-hat and black-hat SEO services. White hat SEO is all about gaining better search ranks through data and sincere effort. On the other hand, black SEO is a method that focuses on getting to the top using methods that wouldn’t deliver long term results.

This means, a genuine SEO company always relies on white-hat methods for results. And, you will be fascinated to hear that more than 200 factors can influence their work.

Factors that influence white hat SEO

First of all, you need to understand more about the primary factors that influence white hat SEO:

Is your site responsive? Is it mobile friendly?
Does your website have secure protocols? Is it secured using HTTPS or HTTP?
Is your website a quick one? Does it load within two seconds?
How would you rate the quality of content in your site? This is something every SEO expert would be keen to analyze.
Does your site have clean, and accurate markup? Once again, a SEO analyst will be specific on the quality of markup in the page.

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