Creating Twitter Campaigns with a Digital Marketing Company
We all know what Twitter is. We all have Twitter accounts and we all ‘Tweet’. It is no surprise marketing professionals see huge potential in Twitter as a tool to market. Marketing, Sales, Branding, Online Reputation Management are a few among many things that can be carried out on Twitter. Through Twitter, your business can have a large group of followers and you can have quality traffic come over to your website. But to make that happen, you need to invest a lot of time and effort. Things do not happen just like that.
Twitter marketing is tough. Many a website design company and digital marketing company claiming to have mastered Twitter have flattered to deceive. This is because of Twitter’s 140 character limit. Despite this character limitation, Twitter continues to be a vital cog in any online marketing services campaign.
How can you create a Twitter campaign that wields rich rewards for you? Given below are a few tried and tested steps and following them will ensure you have a steady Twitter campaign in hand.
1. Competitor Analysis: This is going to help you understand what your audience expects from you. This is also going to help you find out what exactly are your competitors planning to do with Twitter? What are others up to with Twitter? Compare competitor profiles, track the number of followers they have and identify topics that attract the attention of people.
2. Set up a proper base: What do you plan to use as the base for your Twitter campaign? Did your website design company suggest that you have links pointing to your blog posts? Are you looking forward to having more ‘shares’? Or do you plan to interact directly with the help of questions and discussions? A mix of everything is considered good from a strategic point of view.
3. Keep ‘Tweeting’: Every digital marketing company has one simple thing to suggest. If you have created a Twitter account, it is meant to be used actively. Keep posting Tweets. Don’t spam. Just Tweet.
4. A Fresh Account Always Does Well: Twitter users are suckers for fresh content. Keep feeding them with fresh fodder and your account will rock. Keep linking your brand with the topic that trends most at that point in time.
5. Answer When Questioned: Whenever questioned, answer without delay. Prompt answers will ensure your account remains fresh and active. That is the essence of online marketing services. Social media accounts need to be kept active and running. Products, services, locations, product information, new product offing, etc. are the topics on which various questions are asked. Be crisp, prompt and reply in the affirmative.
6. Monitor After-Effects: Your brand being mentioned by third parties, you being followed, you being highlighted by industry experts are things you need to look into. These small things on something like Twitter will eventually lead to bigger things.
Creating Twitter campaigns is not easy. Ask those who have burnt their fingers doing it. You need strategy, substance and a good acumen to execute to succeed on Twitter.
Twitter marketing is tough. Many a website design company and digital marketing company claiming to have mastered Twitter have flattered to deceive. This is because of Twitter’s 140 character limit. Despite this character limitation, Twitter continues to be a vital cog in any online marketing services campaign.
How can you create a Twitter campaign that wields rich rewards for you? Given below are a few tried and tested steps and following them will ensure you have a steady Twitter campaign in hand.
1. Competitor Analysis: This is going to help you understand what your audience expects from you. This is also going to help you find out what exactly are your competitors planning to do with Twitter? What are others up to with Twitter? Compare competitor profiles, track the number of followers they have and identify topics that attract the attention of people.
2. Set up a proper base: What do you plan to use as the base for your Twitter campaign? Did your website design company suggest that you have links pointing to your blog posts? Are you looking forward to having more ‘shares’? Or do you plan to interact directly with the help of questions and discussions? A mix of everything is considered good from a strategic point of view.
3. Keep ‘Tweeting’: Every digital marketing company has one simple thing to suggest. If you have created a Twitter account, it is meant to be used actively. Keep posting Tweets. Don’t spam. Just Tweet.
4. A Fresh Account Always Does Well: Twitter users are suckers for fresh content. Keep feeding them with fresh fodder and your account will rock. Keep linking your brand with the topic that trends most at that point in time.
5. Answer When Questioned: Whenever questioned, answer without delay. Prompt answers will ensure your account remains fresh and active. That is the essence of online marketing services. Social media accounts need to be kept active and running. Products, services, locations, product information, new product offing, etc. are the topics on which various questions are asked. Be crisp, prompt and reply in the affirmative.
6. Monitor After-Effects: Your brand being mentioned by third parties, you being followed, you being highlighted by industry experts are things you need to look into. These small things on something like Twitter will eventually lead to bigger things.
Creating Twitter campaigns is not easy. Ask those who have burnt their fingers doing it. You need strategy, substance and a good acumen to execute to succeed on Twitter.
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