Create Happy Experiences to Keep Customers

Feather flags, clean stores, an appealing window display are part of creating a store that people want to visit. However, you need to keep them coming back, and experiences are the best way to do that is to incorporate experiences into your store's plan.

Things Vs. Experiences

Things don't make people happy. They buy an item, get a jolt of gladness, and then, most often it sits someplace where it has to be dusted and barely gets looked at. Experiences, on the other hand, bring people happiness. When they have a fond memory to look back on connected to your store, they'll come back. It's one of the reasons why Build-a-Bear is so successful. People get the experience of building a bear, and they are reminded of that experience every time they see the bear, which may be every time they also see their child.

What Kinds of Experiences

Even if your store is focused on selling things, you can still tap into the happiness generated by experiences. Smaller stores can offer small amenities, like free water for people and pets. A small area where people can rest can be useful for creating a relaxing experience. The best experiences to offer will be ones that synergize with what you have in stock. A store that offers massage items might have a couple of massage chairs to sit in. A sporting equipment store may offer a rock wall. In some cases, offering something to keep people entertained is a great way to improve the experience for everyone. If your store is focused on items for women, a video game console may be one way to keep men and children occupied and happy while the women shop. If you want a more tactile experience, you might try to set up an oversized Jenga, Connect Four, or Chess set.

Work on the Outside

Of course, you need to get people to come into your store so that you can deliver the experiences you offer. A good-looking storefront with an amazing window display can attract people to your store. Feather flags are good for grabbing attention and stating succinctly what you offer inside, especially when it isn't clear from your store's name. A bike rack may also bring in customers who are concerned about the environment or are looking to get more exercise into their routines. Even if your primary purpose is to sell items, combining those with a positive experience will deliver something that your customers will want to experience time and again.

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Created on Mar 21st 2020 04:52. Viewed 302 times.

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