Create Great Marketing Campaigns For Zoomers With These New Consumer Strategies

by PRC Agency PR

Are your marketing efforts failing to attract to grab the attention of the younger consumers in your sector? You're not the only one struggling, but there's a way to course-correct as creative think-tank LO:LA has discovered.

Emerging studies note that Gen Zers (called the “True Gen”) value marketing strategies that have meaning; advertisements that reflect social good rather than a focus on the self. Explaining this further in our report, LO:LA clarifies the “Power of Meaning” in drafting advertisements that today’s consumers would appreciate.

More details can be found at https://www.thelolaagency.com/2021/09/08/the-power-of-meaning

The report, written by our CEO and Founder Nicholas Platt asks, “How do you resonate with your customers and increase engagement?” Though a simple question, the answer to this is more complex, explains Pratt.

Now, you must first be aware of what is important to each generation. Whereas millennials are more focused on their independence and self-sufficiency, Gen Zers are in search of the truth to life and want to avoid labels. This explains why many Gen Zers make consumer decisions in a highly analytical and pragmatic way – compared to millennials who may be less willing to accept diverse points of view.

Understanding this nuance is crucial when making relevant marketing plans, says Platt. By recognizing the “whys” of the customer, you can now adapt your advertising to reflect them. Modern marketing is no longer about the number of materials being produced but their quality, in that they tug at the heartstrings of those it reaches. Further details can be found at https://www.thelolaagency.com/2021/06/07/the-power-of-ideas

If this sounds too complicated for you, don’t worry! Trust LO:LA to get it done. What began in London in 2017 and nurtured in Los Angeles, we bring big agency and in-house experience for well-crafted professional marketing and advertising plans that are always outside of the box.

We take pride in constantly being thinking on our feet to deliver world-class compelling creatives made with love. We believe that everyone has something to say and we deliver this message in a way that makes sense and has power and meaning.

We regularly release reports on creative production. Those interested in collaborating with us are invited to schedule a discovery call through our website.

Take the guesswork out of your marketing and contact us today! Go to https://www.thelolaagency.com/work so you can learn more.

Read some of our other blogs!

Common Pitfalls for Startups: https://www.thelolaagency.com/2021/05/19/a-common-pitfall-for-startups

Getting Sales & Marketing Aligned: https://www.thelolaagency.com/2021/04/22/getting-marketing-and-sales-aligned

The Power of Pivot: https://www.thelolaagency.com/2021/04/06/the-power-of-the-pivot

Creativity Matters: https://www.thelolaagency.com/2021/03/02/creativity-matters