Corporate gifts: a big market and an important place for companies

Prospects, customers, business partners, employees, and many more are offered corporate gifts every year. Receiving these famous goodies is now a habit. Studies show that most of their recipients like this kind of gifts. That's why many companies are investing in this powerful marketing tool. It occupies a considerable part in the market.

Promotional gifts, a market with a large reach

It is customary for companies to offer advertising corporate gifts wholesale singapore and their recipients even seem to expect to receive each year. It is clear that promotional items have become almost inevitable in the relations of companies with their various partners and customers.

A very extensive catalog ranging from pen to high-tech accessories, via the USB key

Companies now have the choice of a large number of suppliers to discover the right advertising object to use. We find almost everything. The most purchased and that can be considered as classics are wine, spirits, culinary products, pen. But there is also a craze for computer gadgets. Thus, it is possible for example to easily find a cheap USB key provider like here . Companies can even go further by choosing high-tech products such as virtual reality glasses or connected speaker

More and more companies are investing in corporate gifts

Studies by OMYAGUE show that not only do companies no longer distribute goodies without a good strategy, but they invest even more in these types of gifts. Thus, these days, more than 1/3 of them achieve more than four promotional gift distribution events each year. The latter then represents a huge market of 1.5 billion Dollar.

Offering a gift is a practice that is part of human culture

Already, at a very early date, tribal chiefs offered themselves gifts to preserve peace or to establish alliances, to name but two examples. Later, the types of present as well as the occasions on which they are offered have evolved, but they still occupy a large place in human interactions.

This is how the 1950s saw the emergence of corporate gifts. In their early days, they were intended for the most important customers of the companies . Then, their recipients extended to employees, suppliers, partners, shareholders, etc. These corporate gifts then offer the opportunity to create direct contact with their recipients. That is to say they can show his gratitude, but are also a marketing tool of great efficiency.

As a result, on the one hand they provide the opportunity to recall human values ​​(thus involving positive emotions) in the company's relationship with its targets. On the other hand, they reinforce the image and the notoriety of the company which will not fail to personalize them with its logo and its message, while matching these promotional objects to the tastes and habits of their targets.

To meet the expectations of customers

Particularly appreciated at key moments of the year, Quick to choose and buy (and simple to receive or pick up in store), it is a perfect present for those who lack inspiration, those who want to be sure to please or those who are taken aback. 

As a result, consumers are now expecting the majority of businesses to be able to order one of these gift. You can not neglect this request from your prospects who might be disappointed by your brand and then turn to your competitors to spend their money!