Core Elements of Search Engine Optimization

by Kevin Smith Author
If you own a company based in Los Angeles, you know how important it is to reach your local community of potential clients. No matter what type of services your business offers, your local customer base can form the core of your income and potential for growth. A Los Angeles SEO company can help you develop an effective strategy for improving your search engine ranking to increase visibility in your local area. Here are some essential factors that can ensure a winning SEO campaign.

Site Improvement

Many search engines are constantly improving so as to create a better environment for users. Because so many people now use a tablet or smartphone as their primary internet-accessible device, search engines may consider site functionality as a factor in assigning search rankings. Improving your site's functionality can help in the quest for a higher search ranking. Search engine algorithms may look at factors such as your site's appearance on a mobile device, page loading times, quality of links and content, and ease of contact.

On-Page SEO

When you hire a Los Angeles SEO company, you may first work together to improve your site's on-page SEO. This can be a simpler task than off-page SEO because you likely have a large amount of control over your website and its content. Making sure your website clearly states your company's offerings, industry, and contact information can help search engines determine relevance, a key factor in search result rankings. Clear, understandable content on your page can help the search engine link your site with related queries from potential customers.

Off-Page SEO

Many people see the main goal of SEO as increasing brand awareness to drive traffic to the company's website. That's why a Los Angeles SEO company may develop several off-page SEO strategies. Domain authority is one aspect that search engines can include in the ranking algorithm. Generally, popular sites have higher "authority" than less-popular ones. Some search engines calculate this authority score by combining several factors, such as number of backlinks and amount of time your URL has been around. Some search engines may also factor in the authority of the sites that link to yours. 

Although most SEO strategies of the past tended to be fairly generic, advanced search engines generally don't allow these techniques anymore. Keyword stuffing, for example, will likely earn your site a lower ranking. A flexible SEO strategy can help your company keep up with the evolution of search engine ranking algorithms. You can talk to a Los Angeles SEO company about improving your local SEO while also establishing links to high-authority sites.

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About Kevin Smith Senior   Author

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Joined APSense since, December 7th, 2016, From Utah, United States.

Created on Nov 16th 2017 04:41. Viewed 529 times.


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