Contextual Advertising. Pros And Cons SEO

Contextual advertising - most efektivny way to attract targeted visitors to your website. This type of advertising is working on the scheme PPC. PPC (pay per click), translated from the angiysky language, means "pay per click". Contextual advertising  is placed in the search engines and thematic resources that match the search query or keyword phrase.

 

Contextual advertising  is in demand among advertisers who do not just want to increase traffic to their resources, namely to increase the number of targeted visitors. Which respectively they will buy something. I simply increasing sales from the site.

 

This type of advertising is well accepted by users on the network, they are interested to link to, and specifically to obtain information on some product or service, respectively to buy something.

 

The advantage of PPC advertising:

 

a) You only pay for the transition to your site (resource);

b) At low cost get the maximum target audience (targeted visitors),

c) Immediately appear on the first page of search engines (as opposed to search engine website promotion (SEO), on it takes 2 - 3 months).

Cost of PPC advertising depends on the subject.

 

How to start using contextual advertising

 

Contextual advertising is possible with the aid of special services. The most popular PPC advertising index, begun and google. For ad placement, you just need to register as an advertiser. These systems can be such a service as assistance in drafting the text of your advertisement. Given the popular search requests. A well crafted ad - the success of the advertising your website or company. Accordingly, the maximum impact and attract the target audience.

 

How is the payment

 

Payment is made per click, ie for the transfer of your advertisement. That's a huge advantage of this type of advertising. You only pay for actual visitors who have followed your advertisement. In different systems, the cost of clicks may be different, but not significantly. It all depends on the number of ads and themes. For more information on each system of contextual advertising I will tell you in next posts.

 

Another important advantage is the fact that you yourself can manage the cost of a click on your ad. There are also disadvantages.

 

Disadvantages of contextual advertising

 

The main disadvantage is the high advertiser competition. A lot of contextual ads. Looking displays several promotional links, and the likelihood that a user will click it to you is an open question. Most important in contextual advertising is to make the right ad with the ranking of search queries and key phrases or words. One should not think that the better and more beautiful your advertising platform (website), the more you target visitors.

 

Now we will draw conclusions.

 

Pros and cons of SEO Optimization

 

Properly executed SEO-optimization , as opposed to the content, does not appear immediately. Often, the first results have to wait a few months. But of course it is worth it, because it is free, unlike PPC advertising budget on SEO-optimization is always lower, and the returns are several times higher. If this optimization performs a professional, well-chosen word, can give the site about 100 visitors a month. Promotion costs for one word will be an average of $ 1-2. For the same contextual advertising statistics would have eaten several times more.

 

What will you choose, you decide.

 

But I think that one's not a spoiler. If the correct SEO optimization , PPC advertising can also bring results. But at the moment, soberly assessing the situation, I think that free promotion is still better. You decide.)