Content writing and strategy in digital world
by WeeTech Solution Pvt Ltd Best Mobile App Development CompanyContent
Writing is where you write unique content for the respective websites. All the
websites have their own target audience and demands unique content which sets
them different from all other websites. Content needs to be created aiming
certain n keywords which ultimately helps in the improvisation of Website’s
SEO. Content Writing is not just for the website but also for various blogs,
social networks, new aggregators etc. There are certain strategies which need
to be followed while we frame the content in order to make it work more
effectively. Some of those Content strategies are as stated below:
1) Consider the People you
create the content for:
The content you create needs to match the website’s motive. The content needs to match up the expectations of the business and should fulfil all its goals. While framing the content it is important not only to focus on the content but to also on the people who are creating the content. In case of the content the Components like – Topic Tone, type of message to be communicated, the structure needs to be followed accurately. In case of people the components like Workflow, Governance needs to be defined precisely. The content created maintaining the balance between the people and the content components is sure to deliver positive results.
2) Focus on Content Quality and not Content Quantity:
Quality of the content
will add strength to your writing. The content should come out meaningfully
that will help you fight well against the competition. The quality of the
content needs to be as per your target audience. The way of delivering and the presentation of
your content will lay an effective impact on your audience. There should be a
purpose of all your writing, and the content should clearly show the purpose
behind its creation.
If you want your
content to be read by majority then the content should be created and moulded
considering the 5 W’s and the H as stated below:
Why
– Know the reason behind creating the content and the objectives of the
business.
When
– Know the right time of undergoing the process of creating and publishing the
content.
Who
– Know your target audience well.
What
– Know exactly what message you wish to
deliver through your content.
Where
– Know the location, device, context where you think your content is likely to
be read.
How
– Work on how you wish to structure your
content.
When the reader reads your
content, they visualise it. Similarly, if you visualise while you are writing
it will become easy for you to convey the right message through your content.
Try getting that personal connection with each of your reader, this is sure to
make your content more powerful. Personal connection can be formed if you are
focusing on an individual while you are framing your content.
Nobody likes to read big
lines of filled with words. If your content has got lot of information to be
delivered, try dividing the content into parts. This will be easy for the
reader to read and understand all the details of the content minutely. Try
making your content presentable by adding Heading, Sub Heading, Pointers,
Images, Video, Quotations, Reviews if possible, and Recommendations for further
reading etc. All this will make your content attractive and readable.
It is very important to
follow the guidelines stated by Google, in order to make your content
successful. Best SEO practices should be incorporated in order to make content
more effective. SEO should consider SEO content marketing so as to maintain the
position on the top in Google’s good list.
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Created on Nov 6th 2017 04:27. Viewed 946 times.
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Nov 6th 2017 04:41