Content Writing and Marketing: Using Social Media for your Business

In this modern day and age, social media is an effective way of promoting businesses. This is why content writing services are in demand. The cost of using social media for advertising is much cheaper than the traditional method of television commercial, billboards, magazine ads, and door-to-door salesmen. Plus, social media provides an easier means for two-way communication between the business and the buyer.

According to an article by smallbiztrends.com, some of the most popular social media sites used for advertising businesses in 2016 were Facebook, Twitter, LinkedIn, Google+, and Youtube. Don’t build a website and just leave it be - that’s like casting a fishing line with no bait on the hook. Even just a Facebook page can already help your chances. A site with more than a billion users makes it easier for your business to gain a market. 

Twitter is a convenient place for posting news updates and ads despite having a 140-character limit. It’s not the number of words in a post that matter, but how people remember it.

If your product caters to a more visuals-based market, Instagram and Youtube are the go-to sites for uploading images and videos promoting your brand. Surprisingly enough, Youtube is also the most popular search engine after Google.

When you’ve made a social media account for your business, gaining followers is always the first order of the day. The main methods for attracting potential consumers are inviting them to visit your account page. 

You can also attract followers by creating a character for your business’s social media account. Wendy’s Twitter is an excellent example of this. Wendy’s has gained a reputation for roasting its competitors online, replying to Twitter users with sassy remarks all while promoting their own brand and products. Whether this reputation is a good or a bad one is up to your own interpretation, but you can’t deny that the fast food chain has gained popularity from this.

When uploading on social media accounts, try to preserve the quality of your posts. If you feel that they’re not up to your standards, improve them.  It’s the same principle with the service you provide to a customer. The quality of your services should mirror the quality of your self-promotions, and vice versa.

A quick response rate to a user’s questions can be a huge plus. You don’t want to keep people waiting for hours—or even days--for a reply from you, do you? Slow responses can make a user feel like the business is too busy to care for its customers.

Aside from improving the quality of your product, open communication with the consumer is vital in keeping your brand alive. Online-wise or not, a business that goes the extra mile for its customers will keep those customers coming back.

If you truly want to promote your business online, why settle for one social media site?  Most big businesses don’t handle just one account; they have several accounts across many sites. Businesses with branches worldwide often have social media accounts just for those branches.  

But while the advent of social media as a leading method of promotion and customer service cannot be ignored by businesses today, we often forget that not all customers can be reached through the internet alone.  Internetlivestats.com states that only 40% of the world has access to the internet today. A healthy mix of the digital and traditional may not be the most cost efficient, but it may be the best way to make your business better.