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Content Marketing Strategy To Improve Engagement: 2022 Best Practices For SMBs

by PRC Agency PR
Content Marketing Strategy To Improve Engagement: 2022 Best Practices For SMBs

This year, my best friend quit his job in email marketing to start an ape breeding business.

Unfortunately, he failed because all he had were MailChimps.

If you too have been struggling with ape breeding… well, I can’t help you with that. But, if what you’re looking for are effective marketing strategies, then I do have something for you!

By now you probably know a thing or two about content marketing - but, as with all other things, it's important to stay up to date with the latest trends and best practices.

ScottHall.co is here to help with a content marketing report which takes into consideration the latest industry trends and changes. The comprehensive resource breaks down the most important aspects of a successful marketing strategy in 2022.

Check it out at https://scotthall.co/content-marketing-consulting

Did you know that this year's State of Content Marketing Report revealed six major changes? This means that current practices need to be revised - but don't worry, you don't have to do it yourself. ScottHall.co covers the essential strategies that small businesses can implement to stay on top of recent trends.

The article points to the importance of improving overall content quality and personalizing the reader experience - this is key if you want to succeed in 2022! Your content should be optimized for search engines and for humans - because, after all, humans will be reading it.

“Content is rapidly evolving, directly consumed by your target audience, or as a means to an end, such as converting your leads to actual customers,” explains the author. “Content is one of the most important elements of SEO these days. It is important to give readers information that they want to consume.”

So, if you produce quality and targeted content, you can effectively build your online presence and brand authority.

In fact, brand awareness has become the number one goal of content marketing in 2022. To help you get started, ScottHall.co has included a section on branding. You'll find tips on basic branding practices such as effective logo design, along with more in-depth brand identity strategies.

“A handy method is to personalize an identity for your brand,” states the author. “Create a personality that shows the problems your brand solves and those that will benefit from its services.”

Other content marketing areas addressed in the article include social media, video marketing, and keyword selection. And if you're looking for a way to build some anticipation in your target audience and improve engagement, then you should check out the content calendar section.

Look... when you think about it, everyone and their mother is doing content marketing in 2022. But how many can say they're doing it right? Make sure you're using best practices with ScottHall.co!

For more on SEO and content marketing, go to https://scotthall.co/content-marketing-consulting - you'll find a library of resources for solo entrepreneurs and small to medium-sized businesses.


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Joined APSense since, July 1st, 2015, From Portland, United States.

Created on Sep 7th 2022 02:28. Viewed 242 times.

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