Content Marketing Help in Building Brand Awareness - know How?
by Emily Ela SEO AnalystCONTENT MARKETING
Brand awareness is more than people simply recognizing your
business name or your logo.
It’s vital to build brand awareness because consumers are
much more likely to buy from a brand they know and trust than one that’s new to
them.
Content marketing can be a highly effective way to build
brand awareness. With every piece of branded content an individual sees, they
become more familiar with your brand. But while exposure is important, it’s not
the only factor at play.
Content can help to build your brand in several different
ways.
Quick Takeaways
Content marketing is an excellent way to demonstrate
knowledge and expertise and build trust with your audience.
The more content you publish, the more exposure you give
your brand. Every piece of content has the potential to widen your audience.
Your content is an important part of your overall brand and
can be used to amplify your brand voice and reinforce your commitment to your
brand values.
1. Demonstrating Authority and Expertise
By regularly publishing informative and educational content
that helps to solve your audience’s problems, you demonstrate the fact that you
know what you’re talking about as an expert in your industry.
For example, take a look at the blog published by marketing
and CRM software company, HubSpot.
HubSpot publishes a lot of detailed and useful articles on
subjects such as content marketing, web design, email marketing, SEO, and
customer experience.
Most of these articles are not written with the aim of
selling more software licenses. Nor, indeed do they even mention the products
and services that the company sells.
This informational content is not published with the aim of
making more sales, but rather to share knowledge and cement HubSpot’s position
as an authority in the area of digital marketing.
The audience reading HubSpot’s blog may not immediately be
looking for a marketing software solution. However, with each piece of content
they read, they’ll build a stronger association between the HubSpot brand and
marketing knowledge.
If at some point in the future they are in the market for a
CRM or marketing automation software, they’ll already have HubSpot in mind and
be confident in the brand’s experience and knowledge.
2. Building Trust
Consistently publishing helpful information for your
audience not only helps to demonstrate your expertise and authority but is also
vital for gaining the trust of your target audience.
People don’t like to feel like they’re being sold to or that
brands only have an interest in gaining their business.
Content marketing means publishing content that’s not sales
focused and demonstrates you care about your audience and their problems,
rather than just making the sale.
The more content your audience reads and the better they get
to know your brand, the more likely they will be to trust you. The more they
trust you, the more likely they are to spend money with you in the future.
3. Fleshing Out Your Brand Personality
Many brands offer very similar products and services, often
at similar prices. Your brand personality is what distinguishes you from your
competitors and builds relationships and loyalty with your customers.
Your content should reflect your brand values and mission.
It should demonstrate what you offer beyond the products and services you sell.
Every piece of content you publish should also reflect your
brand tone and voice. Whether this is fun and friendly, creative and quirky, or
confident and informative depends on your audience, the industry you’re in, and
how you want to position your brand.
To get this all right, it’s important to have a clear and
defined brand, mission, value, voice, and content strategy that pulls it all together.
Skipping over any of these steps will result in content that doesn’t have a
clear voice or personality, and your brand will be weakened as a result.
5. Building Customer Loyalty
Content marketing is not only important for attracting new customers
but also to keep the customers you already have.
Strengthening relationships with your customers is also
important for building your brand. When customers are loyal to your brand, they
are more likely to recommend it to others.
Consistently publishing new content is a great way to stay
in touch with your existing customers, keep your brand on their mind, and give
them more opportunities to share your content and products with others.
6. Engaging Your Audience with Brand Storytelling
Everyone loves a good story. So it’s no surprise that much
of the most successful content on the web involves some element of
storytelling.
Likewise, some of the world’s most successful brands have a
great story behind them. Just look at Apple (founded by college dropouts out of
a garage) or Toms shoes (inspired by the travels of the founder and the
barefoot children he met along the way).
If you can use content to tell the story of your brand in an
engaging way, you’ll build an emotional connection with your audience that will
make them want to read more, interact more, and buy more from your brand.
If you are ready to get more traffic to your site with
quality content published consistently, check out our Content Builder Service
Atlanta.
Set up a quick consultation, and I’ll send you a free PDF
version of my content. Get started today–and generate more traffic and leads
for your business.
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Created on Dec 18th 2020 08:30. Viewed 511 times.