Consider These Factors for Improved Magento Customisation

by JONATHAN PAUL Jonathan Paul working at PHPProgrammers, a leading

Read this article for useful tips and tricks that help the developers execute Magento E-Commerce customisation in an improved manner. One should hire Magento developers in Sydney to avail of the best class services in this regard.

Magento is one of the most reliable and suitable platforms for E-Commerce website development. It is highly flexible and scalable than most other frameworks, rich with extensions and plugins that guarantee consistent results throughout. However, for improved ROI oriented results, it is necessary that the Magento developer in Australia customises the website accordingly. For the website to evolve and grow to the next level, this is highly important and recommended.

Proper customisation of the store is crucial to meet all the business necessities accurately. Taking help from the expert, one can leverage the strong features of the business adequately, creating aesthetic modifications by implementing greater resources for improvisation. There are also minor changes like changing the layout, banner, logo colour, headers, links and URLs and more. So for the best forms of customisation, here is what one can do.

Use custom Magento themes

Magento offers various commercial themes for usage. However, these ready-made templates contribute minimally for enlargement of brand awareness and visibility. By implementing custom Magento themes, one can smoothly match the look, feel and essence of the website which will adequately represent the image of the brand and deliver the best level of user experience corresponding to the company vision.

The developers should be capable of creating an excellent Magento theme. This is possible after conducting a thorough analysis of the e-Commerce business, like checking the number of category levels on the catalogue, knowing about the types of products being sold and the way all these products and services are represented and displayed on the store etc. all these factors are taken into vital consideration while creating the UI wireframe. This is why conducting in-depth research is necessary to obtain the right UX design.

Customise Magento Extension

While there are a variety of rich, ready-made extensions, Magento tries its best to satisfy all the needs in terms of functionality. Hence, these customised extensions can be used which are developed specifically with the goal of introducing features which cannot be fulfilled by commercialised extensions. These extensions are however required by the website store. Moreover, with every version of this framework, these extensions are improved and modified accordingly, therefore enriching customer satisfaction and usage.

PWA standards

Also known as the Progressive Web Page or PWA, this is not simply a buzzword to raise the performance quota and the level of website store performance. This cannot simply increase the conversion rate of the E-Commerce store too. The characteristics include -

Higher Customer security

The PWA pre-supposes and works with a configured SSL certificate with an HTTPS protocol. This configuration allows for quick and secure data exchange, protecting sensitive information belonging to the customers like their address, credit card information and more. This way, high levels of security is ensured which also guarantees consistency in performance.

Fast loading pages and other features

PWA based Magento E-Commerce stores make use of the data caching which enhances the page loading speed of the site and enables website page loading even during poor internet connections or offline situations. In order to place the order, the customers need an internet connection. However, since most of the catalogue data is being regularly cached to the device, the users can put all the required items in the cart regardless of what and how the network is.

Compatibility with devices

PWA based Magento stores are not just designed to adapt to the smartphone view. One can also install them on home screens just like another regular application. Although this is just a mere shortcut which opens the website directly on the browser, it will still reside on the device of the customer. Henceforth, you can send notifications or set up reminders for better usage. This will also improve the conversion rate of the E-Commerce store and enlarge user retention too.

Magento customisation is therefore very significant for businesses. The development of the customised theme or the extension rapidly improves performance and also characteristically upgrades the E-Commerce website for better online retail business.

Jonathan Paul is an expert Magento developer in Australia working with a leading eCommerce development company named PHPProgrammers. The author has written this article to help the developers with various beneficial tips so that they can execute the Magento E-Commerce customisation productively.