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Complete Guide to Build an eCommerce Solution that will Pay Off

by JONATHAN PAUL Jonathan Paul working at PHPProgrammers, a leading

We all are aware of the eCommerce boom that started years ago and is still now influencing most businesses. This article will be presenting a definitive guideline on how to get an eCommerce site developed that will give great sales results.

With people increasingly looking to buy things online because it’s far more convenient, eCommerce has nowadays become a mainstream aspect for the retail merchants. You definitely need to put your store in an outstanding way so that buyers have the best shopping experiences and you have the most sales.


Nothing great comes out of fluke. The same is for eCommerce solutions. If you want your online store to pay off, you need to do a lot of market research and customer behaviour analysis to come up with essential features and design imperatives for the site. Everything from store’s design to product search to checkout has to be taken care if you want to please your customers and continue having great yields. Considering the extent of factors that you need to consider for making an eCommerce solution live and successful, here’s a complete guide for you.

 

Put yourself in the customer’s shoes

When you have settled with the store’s name, products range, branding and target customers, it’s time to put yourself at the place of the customers. Thinking yourself as a buyer in your own store can help you well contemplate what can frustrate them in the store, where things could have better designed or placed. The aim is to find out what can make the buying experience smooth and fastest.


Get the store’s design right

There are certain elementary aspects for designing an eCommerce store and make sure you’re eCommerce store is built following them.

  • Impressive and least cluttered homepage
  • Smooth navigation and responsive search box
  • Mobile optimised webpages
  • Adding of exit pop-ups
  • Display of cart over the top of all pages
  • Place for customers to add reviews 
  • Thank you page followed by the checkout process

 

Make the store as secure as possible

Security remains the key to make an eCommerce site trustworthy to the buyers. Even if you are using Secure Sockets Layer (SSL) or other more modern security integrations,  customers should be assured at heart when they share credit/debit card details and other account credentials with the site for transactions. To show them that their payments information are completely safe at the company’s hand, put the authorised labels of your payment gateway at the homepage as well as the checkout page.


Include multi-channel selling options

Expand your selling options with upselling products. But never put cross-sell or upsell products in a forced way. Prompt the buyers only with genuinely associated products once they have decided their purchase of a particular product.  Cross-selling too raises a cart’s order value. However, cross-selling products are the premium versions of a searched product and hence should be shown when the buyer is viewing the particular product, not after the purchase is added in the cart.


Optimise the checkout process

Many online buyers do not like sharing all their personal and financial credentials at once. They have an intent to trust a site only after seeing that their first-purchase was successful. Thus,  integrate the option of guest checkout in your site. Besides, many buyers get annoyed while filling up too many fields with details during checkout. So, make the checkout process leaner with less and most important input fields and also provide quick-pop for the saved information to buyers who are making a repeat purchase.

Quick wrap up!

There is an ever-increasing trend in the number of eCommerce stores all over the world because of the rising number of buyers online. If you’ve been always thinking to make your store sell your products online, then it’s time now. Before the market gets saturated, make your store’s presence felt to the buyers with an impressive eCommerce solution and make sure to follow this comprehensive guide.         


Jonathan Paul is an expert Magento developer and eCommerce development team head at Vision & Solutions, one of the top-ranking web development companies in Australia providing world-class eCommerce solutions to businesses of all kinds. To help retail companies stand out with their eCommerce presence, he offers insightful ideas and strategies with his write-ups. 


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About JONATHAN PAUL Professional   Jonathan Paul working at PHPProgrammers, a leading

1,005 connections, 51 recommendations, 2,891 honor points.
Joined APSense since, April 20th, 2017, From Sydney, Australia.

Created on Jul 31st 2019 05:04. Viewed 343 times.

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