Common Reasons for App Failure and What to Do About It

by Kristen White Blogger
 The success of an app is based on understanding its shortcomings and finding solutions around them.

There seems to be an app for almost everything these days. For every app you can think of, there seem to be twenty more variations of it from the competition. This growth in number of apps and the solutions they aim to give is a true testament to the insatiable nature of convenience for a majority of today’s population. However, not all apps developed survive in the market. That being said, let us look at common pitfalls for apps and how to resolve them before engaging the best mobile app development in Dubai team to create your next big thing.

Mismatched Target Audience
An app is a product like any other. The rules of product placement, therefore, apply. Before you start actualizing your next big idea app wise, consider who you are developing an app for. What is the unique selling point of your future app? What is the unique solution that your app is offering to the target consumer? Is your app targeted at single users or is it providing solutions in a multi-user environment? You need to discuss all these factors with the best mobile app development in Dubai experts.

Proper research is often overlooked yet it is a fundamental step towards achieving success for any product. This is often the case for mobile apps. Answering the above question will be instrumental in giving you a clear image of what to include in your product (the app), how to price it and how to place it. 

The research will also inform the entry to market strategy. The success or failure of your app, again like any other product, will be largely influenced by its introduction to market strategy and placement. This will determine how people relate to the product going forward. If the entry strategy misses the intended target market then you set up your app for failure. You need to also consider the augmented reality in Dubai feature for your app among other things.

CopyCat Syndrome
For a large majority, competition is often translated as picking the competitor's product and simply changing the branding and introducing it in the market. This explains the flood in the market with apps that are simply a knock off of the original.

To achieve success, you need to actually be selling a solution to an existing and untapped problem. Again, do extensive research. To gain a unique selling point, you need to understand what the existing apps are not solving. In so doing, you not only identify your unique selling point but you establish a niche market for your product.

Once you have your idea down on paper and have done the necessary research, it is time to build the app. At the development stage, be careful not to lose sight of the unique problem you are trying to solve by going for what is popular. Also, remember to keep your app focused on the user. Having this clear-cut plan and the underlying research allows you to keep away from the copycat syndrome and achieve the much-needed originality.

User Experiences
The experience that users get on while using your app will determine whether they view it as a win or a bin. Some apps have user interfaces that are cluttered and simply not well thought out. Others are idled with bugs and others are just downright slow and frustrating to use. 

Testing out your product before introducing it to the mass market allows you to get valuable feedback on the general user experience. This is your mobile app team’s chance to work out any kinks that could lead to the downfall of your app even before it has a chance to be widely circulated in the market.

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About Kristen White Senior   Blogger

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Joined APSense since, August 19th, 2016, From Chicago, United States.

Created on Nov 8th 2019 01:57. Viewed 153 times.


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