Common Link Building Mistakes and How to Avoid Them

by Ben Goodman ***

The best link building strategies can make a big difference in your SEO efforts. This is the process that enables you to get links from other websites to direct it to your own. It takes time to understand it.

But once you do, you'll find that there are some things you shouldn't do with link building. Doing so will bring negative effects to your website. Here are some mistakes that you should avoid.

Buying Links

You might think that you're getting an edge by buying links but you're wrong. Paid links might appear that they're driving traffic into the site. But this traffic is low-quality compared to what natural links can give you. Also, you end up wasting more money than what these links are worth.

Instead of buying links, you should buy a blog. This is a better way to drive traffic into your site, and can be more sustainable.

Getting Links from Irrelevant Sites and Blogs

Good link building tactics involve generating plenty of traffic to your website. But remember, you need to stick to the message your website should showcase.

If you have a blog focused on business, you shouldn't build a backlink on a dating blog. Doing something like this makes your website look unnatural and disingenuous. You can still build a quality link from other unrelated sites. But this is still a risky move to take.

Avoid getting links from websites of a different niche. Always try to get links from sources that are related to that of your website's. It's not always easy to find relevant sites to get links from. Still, it is still possible and should be worth a try.

Building Links for the Home Page

This is a very common mistake amongst novice bloggers. They tend to build up backlinks that are exclusive to the home page. They do this since their blog or website doesn't have that many articles on site yet.

Break the habit as soon as you can. Building up all these links for only one page will make it artificial to the Google algorithm. And so, you must keep in mind the other pages on the site while doing link building.

Link to your internal pages or posts in every one of your articles. This will improve your chances to get more traffic to the site. It also helps you getting your posts to do well in Page Rank (PR).

Only Doing One Type Linking

This is a very common mistake people make these days. Some people think that they can get good search rankings by getting links with keyword-stuffed anchors. They are wrong.

Google will treat these links as spammy. Your site will get penalized if you do this mistake. Instead of using keywords, use an informative word as an anchor text.

These were a few link building mistakes can you can avoid. If you're careful, your page's rank will get higher and its SEO will improve. Practicing the best link building strategies brings in a new audience to your website. Doing so is a good way to reach out to other sites as long as you're doing it right.