Colours: its impact on web and the visitors

Impact of colour: Colours do have an enormous impact over our attitude and emotions. When one’s eye takes a look at a colour, they communicate with a region of brain known s hypothalamus.

Colour psychology:

Ø  Colour psychology is a science which effects human behavior, what more is, colour psychology is a must study for the top custodian of corporate houses, and even for corporate houses which are designing websites

Ø  A great logo design is much more than just delivering content and making it appealing to the eyes

A visitor’s perspective:

ü  When visitors visits a particular site, it is common that number of thoughts will surely hover around him or her regarding the website and the organisation from where the concerned person is about to avail service

ü   Colours do play a humongous role in order to have percussion in the minds of the visitor

A visitor’s psychology:

1.   In general the colours in usage while designing a logo are often dictated by organisation

2.   Be it new or existing in terms of visual identity. The question generally arises how the visitors feel when they visit the site?

3.   The answer is according to psychological analysis visitors are more in favour of neutral colours like tint shades of white and grey and more which are used along with the main colours which is sure to draw the customer towards it

A challenging task:

v  While creating a site choosing the most favourable colours is one of the most challenging jobs, picking up the florid colour is more than essential in order to communicate with the customers and deliver the message which allows in building up the business driven ideas

v  Web experts and log experts creating logos in Lancaster opine colour do make an impact in the eyes, it is not an issue if one is a male or female a young enthusiastic youth or a elderly person. What it does it adds value to your website or it can distract the visitor even

The natural colours are more pleasing than any of their artificial corresponding items.

Emotional and open response:

(A)    For an emotional and open response that one might expect from the visitors visiting the website

(B)  One should be intelligent enough to combine these chromatic colours in a proper manner

(C)     Another important aspect that has been advised by several web experts are not to use unnatural colours like bright green, blue or red as they frequently are basic reason of the eye exhaustion and takes visitors prospect away

Commonly used colours:

Ø  It has been seen the companies are keener in using the colours like black, which denotes the colour of authority, white, the colour which inspires feeling of freshness and purity

Ø  Blue is another dominating colour of trust, order peace and safety. Pink and red denotes colour of sense of gentleness and empathy and red denotes youthful nature and finally yellow and green denotes colour of optimism and clean environment

Contrast:

(A)       Contrast is an important factor in readability

(B)       The contrast between chosen is important, interestingly despite the fact that most websites use white as default text background, the light gray backgrounds enhance readability against black text

The impact of colours:

The arousal of colour can be positive or negative. Depending on the effect one needs the website to have shorter wave lengths eliciting lower levels of arousal than those with longer wavelength

Shopping as an art of persuasion:

For retailers shopping is the art of persuasion.

§ Though there are many factors that influence how and what consumers buy

A great deal however is decided by visual cues, the strongest and persuasive being colour