Cloud Email Services for SMBs

Cloud server computing is one of the hottest growing trends in the Information Technology (IT) industry over the last decade and is touching our lives in so many ways that make us wonder how we lived before it. Analysts have found out that around 80 per cent of all modern businesses have constituted cloud email services or any other form of cloud based assistance as part of their work. Interestingly, the most amazing fact is that a big fraction of them are unaware that they are using cloud based computing services. Apart from large scale big corporate houses, Small and Medium-sized Businesses (SMBs) have eased their operations and enhanced the overall efficiency by resorting to cloud based computing services, such as data hosting, storage, security and hosted email assistance, amid others, in their daily work routine.

As per reports, a large fraction of SMBs use cloud email services for their regular interactions with associate partners, targeted customers, online marketing operations and corporate communication. Cloud email hosting services are one of the most popular cloud server based computing solutions among both small and medium scale enterprises, such as Google's free advertising supported email service, Gmail. Further, at present, SMBs are also availing help from Google's other supported applications like Google Docs, which happens to be a free online safe and secure data storage service. Apart from web based email clients, there are many providers of business email services in the market. The key differences between business and web email services are their pricing constraints, along with the security and privacy they offer.

For instance, business email solutions come at an affordable pricing and are considered to be more efficient. It offers enhanced security and privacy to users, as against the free and unreliable web email services. With the term scalability, a cloud can provide resources and services using a predefined payment slab on either pay-per-use or an on-demand basis, besides avoiding excess redundant capacity.

Hosting business email services can be considered a business management process that is aimed at profitably managing the flow of operations, along with reliable and efficient communication between the sender and receiver. Unlike free web email hosting services, business email solutions are more private and can be used by only those who have been assigned the proper access. Since the cloud based business mail services are paid, their Quality of Service (QoS) is significantly greater than those of free web mail solutions, in terms of information security, limited access, instant messaging, advanced user tools and synchronisation with Microsoft Outlook, among others. Dedicated server based corporate email solutions are another popular aspect of cloud computing services, at the moment. Benefits are huge as individuals and SMBs can avoid spending large sums of money on acquiring necessary hardware, software and licenses for their corporate communication requirements.