Cleartrip, the leading travel and experiences platform in India and the Middle East appointed I-AM,
the international multi-disciplinary branding and interior design
agency, to manage its integrated workspace branding mandate. The mandate
includes conceptualizing and executing the branding and communication
concept for the new facilities in Cleartrip’s office in Bengaluru,
spread across a total built-up space of over 35,000 sq ft. The
environment branding mandate for I-AM was to ensure that the space
embodies Cleartrip’s values and culture and is able to inspire all
stakeholders in line with the brand’s core propositions. The Cleartrip
brand is known for simplicity and elegance in its product design, as
well as its superlative customer experience, and the company wanted its
internal space to emanate the ethos.
The challenging multi-agency pitch was won by I-AM thanks to its
robust, well-defined processes, brain storming, planning, extensive
brand research, strategising and understanding of the Cleartrip brand
and culture. Further, the agency also garnered detailed inputs via
in-house employee surveys, therein bringing in the wow factor
which helped to make the pitch more creative, relevant and outstanding,
translating into a winning outcome. Keeping the brief in mind, I-AM also designed the environment space graphics which were inspiring, smart, quirky and full of energy.
In fact, the story behind the environment graphics emerges from the Cleartrip values of One Tribe – cool, quirky, and fun. It
draws a parallel between the nature of the work of the technology,
product and marketing teams, and the travel experiences they are helping
people create. The graphics for the technology team floor uses tech
icons to illustrate travel stories. The graphics for the marketing team
floor uses symbols of planning and strategising that come together to
create a big idea. With several symbols coming
together to form a big idea, the graphics also celebrate how everyone’s
contribution comes together to create a great solution in the form of
Cleartrip’s best-in breed travel and experiences related services. The
graphic styles capture the emotion of travel destinations as well as
the restlessness and curiosity that are a part of Cleartrip’s values.
Address-:
P-2 Raghuvanshi Estate
11/12 S B Marg, Lower Parel
Mumbai 400013
Please get in touch:
Brian Pinto
Country Head
+91 9930519476
brian@i-ammumbai.com
Services
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Brand Portfolio Management India
Brand Architecture Services in India
Brand Strategy Consulting in India
Marketing Consulting Services India
Architecture and Design Company India
Brand Consultants India
Branding and Corporate Identity Services India
Brand Design Agency India
Brand Consulting Services in India
Brand Positioning Services in India
Brand Identity Design India
Branding Agency India
Workspace branding
Workspace design
Office branding
Office design
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About Aarchi Sharma Brand Consultancy & Strategy
316 connections,
3 recommendations,
1,044 honor points.
Joined APSense since, February 2nd, 2016, From Mumbai, India.
Created on Sep 24th 2018 01:38. Viewed 1,230 times.
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