Choosing the Right Shipping Software to Scale Your E-commerce Business
by Michael Lazar PR ExpertChoosing the right shipping software to scale your eCommerce business is key to saving time, streamlining shipping operations, improving customer relations and accessing vital shipping discounts.
With the holidays
fast approaching, now is the perfect time to get knowledgeable about options.
Before making any commitments knowing which features to prioritize will help
you make the right shipping software selection for your business.
Integration
Most importantly whichever software you choose should have strong integrations with your existing sales channels – start by implementing software to your online store. Shipping software should help manage order information and print shipping labels at the bare minimum.
Applications should allow your eCommerce business to connect with multiple online shopping carts including, but not limited to Shopify, BigCommerce and WooCommerce. Ensuring your business is multichannel is essential to creating sales growth. Order management systems (OMMs) assist multichannel retailers in managing orders from multiple various channels.
Make sure you implement an OMMs even if your
business currently doesn’t have one. Carriers and providers may be treated
differently by shipping software. Choose software that works closely with your
carriers to gain benefits such as discounted rates and new services.
Features
Leveraging automation features of a shipping software solution can help streamline the shipping process. The correct shipping software should allow you to automate every process that can be automated. If time is money automation will help save valuable time that can be used elsewhere. International shipping, return portals, batch shipping and tracking features can also help save time and effort. Being able to validate international addresses cuts down on stress when it comes to international shipping.
Self-service portals allow customers to track their orders and
initiate their own returns; cutting down on customer service needs. Reporting
and branding tools should be a part of any shipping software. Being able to
access all information in one place will help avoid having to switch between
sales channels to gather data. Branding for shipping labels, emails etc. will
make your business standout from the competition.
Support
Shipping platforms support teams should be able to assist your business in most aspects even beyond shipping. Choose a shipping software team composed of eCommerce professionals that will be able to identify and resolve many kinds of operational issues to keep business running smoothly.
Live chat, phone, email and FAQ pages should all be easily accessible to
contact for support and will show their dedication to helping your business
succeed. You should be assigned an actual person to provide a seamless,
in-depth on-boarding process.
Scaling
The ability of your shipping software to evolve as your business grows should be an integral factor when considering which software to purchase to avoid the unnecessary inconvenience of switching shipping apps.
On-boarding new employees should never be a hassle, ensuring that your shipping software enables you to add new users without having to choose another plan level. Price always is a factor when choosing the right service for your business.
Thankfully, most shipping solution specialists offer different rates
based on your company's shipping volume. Research customer reviews and
testimonials to see how the software you're considering helped them in all
aspects of their business.
Final Thoughts
There are many aspects to consider when weighing your
options of a shipping software provider. Take the time to go through each
feature to make your purchase decision easier and give your team the confidence
in the shipping solution you have chosen.
About the Author:
Michael Lazar is an Executive at ReadyCloud Suite, a CRM, shipping, returns and
growth marketing suite designed for ecommerce with a specific focus on
cross-channel ecommerce
shipping software solutions for online retailers.
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Created on Mar 21st 2022 12:26. Viewed 172 times.