Choosing the Best Ticketing Software for Venue – 6 Easy Steps

Concert ticket sale is a process that demands giving your customers and patrons the best possible experience. A good ticketing partner won’t just sell tickets to the events that you host, but also help you sell as many tickets as possible; after all, ticketing is pretty much your bread and butter. With an increasing number of people buying tickets online, choosing your perfect piece of ticketing software for your venue is of essence.

1.      Know when it’s time to switch

A quality ticketing system will provide you with more than just ticketing. For example, good ticketing software provider will supply you with marketing tools, data, as well as with advanced reporting on your events. However, the by-far most important question here is this: is your current ticketing vendor helping you sell more tickets? Because, this is what it’s all about – your aim should always be boosting business. Finally, your ticketing vendor should be connected directly to social media, allowing your customers to make purchases on these channels. If your current ticketing service provider doesn’t meet the majority of the mentioned aspects, it’s time for a change.

2.      Know why ticketing is so important

Of course, you can simply do ticketing at the entrance to the concert venue – simply sell a ticket, take cash or a card payment, and take a half, as your share. In real life, however, the benefits of having perfect ticketing software are huge! For one, by using it, you harness real-time information in the goal of making smarter decisions and selling even more tickets; the amount of useful information that can be obtained by having a ticketing system is huge. Secondly, you automatically get the patron info that really matters, as well as access to marketing tools and functionality!

3.      Where to start

If you’re finally convinced that you need a ticketing partner, you should know where to start. Well, firstly, even before you start exploring options, make sure that you know what the overarching goals for your organization are. For example, ask yourself whether you want to optimize the ticket prices and whether you need to be more targeted in your marketing. Is more detailed reporting something you are looking for and are you planning on organizing fundraising events? It is when you’ve clearly outlined what your goals are and written them down that you can proceed to searching for a system that will help you achieve them.

4.      What to look for in ticketing software

Firstly, a solid piece of ticketing software will help you develop a perfect marketing strategy that suits your needs. Secondly, the ease access is the name of the game – this is what keeps the customers coming back. Thirdly, do not underestimate email as a form of marketing – your ticketing partner should include this by default. However, other forms of marketing are perhaps even more important, especially when it comes to social media websites – in addition to allowing the customers to buy the tickets, your ticketing software should allow you to advertise events on Facebook, Twitter and Instagram.

Roles that will have to be involved

In order to make sure that you pick your perfect ticketing partner, you need to know who needs to be involved in the entire process. For example, the amount of people involved is hugely dependent on the size of your business – if you are a part of a large organization, everyone will be tasked with a single role, but if you are running a two-people operation, you can rest assured that a lot of multitasking will be involved.
Here are the roles that you’re going to need: patron services/box office, executive director, marketing director, development director and finance director.