China Toys Market Overview 2018, Demand by Regions, Share and Forecast to 2023

Over the recent years, the China toys market has been witnessing a healthy growth owing to escalating disposable incomes and altering lifestyles. This can also be accredited to increasing parental concerns, prospering e-commerce industry and rising investments from international brands.

According to the latest report by IMARC Group, titled “China Toys Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, the China toys market reached a value of US$ 12 Billion in 2017. The toys market in China is presently the second largest across the globe and its development has offered huge remunerative opportunities to domestic as well as international manufacturers. Designed exclusively for young children, toys refer to items which help in playing and learning new things. They are primarily made of materials like cardboard, wood, cloth, plastic and clay. Toys help in the overall development of children as they are a great way to de-stress, and improve social, physical and cognitive skills.

On account of rising disposable incomes and changing lifestyles, parents are, nowadays, paying more attention to their children’s early education so as to cultivate creativity amongst them. As these toys combine learning and fun, they are well received by parents and children alike, in turn, augmenting the demand for educational toys. Apart from this, investments from international toy brands, like Mattel, Hasbro and Lego, are contributing to the growth of the China toys market.

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