China Toys Market Expected to Grow at a CAGR 11% during 2018-2023
by Rahul Rastogi Market Research AnalystOver
the recent years, the China toys market has been witnessing a healthy growth
owing to escalating disposable incomes and altering lifestyles. This can also
be accredited to increasing parental concerns, prospering e-commerce industry
and rising investments from international brands.
According to the latest report by IMARC Group, titled “China
Toys Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast
2018-2023”, the China toys market reached
a value of US$ 12 Billion in 2017. The toys market in China is presently
the second largest across the globe and its development has offered huge
remunerative opportunities to domestic as well as international manufacturers.
Designed exclusively for young children, toys refer to items which help in
playing and learning new things. They are primarily made of materials like
cardboard, wood, cloth, plastic and clay. Toys help in the overall development
of children as they are a great way to de-stress, and improve social, physical
and cognitive skills.
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Market Summary:
- Based on type, the market
has been segmented as plush toys, electronic/remote control toys, games
and puzzles, construction and building toys, dolls, ride-ons, sports &
outdoor play toys, infant/pre-school toys, activity toys and others.
Currently, plush toys dominate the market, holding the largest share as
these toys are one of the first toys which are owned by children.
- On the basis of
distribution channel, specialty toy chain stores represent the largest
segment, followed by supermarkets and hypermarkets, departmental stores,
online and others. Specialty toy chain stores offer a wide array of
products as they have extensive branch networks. Additionally, they sell
premium brand products which target the middle as well as high class
population.
- Based on end-user, the
market is segregated as unisex, boys and girls. Currently, unisex toys
exhibit a clear dominance in the market, accounting for the majority of
the market share. These toys include plush toys, pre-school activity toys,
games and puzzles, construction and outdoor games, and ride-ons.
- Province-wise, the market
has been segmented into Guangdong, Jiangsu, Shandong, Zhejiang, Henan and
others. Amongst these, Guangdong is the leading market with the majority
of the share in China. This is due to the fact that Guangdong province has
the fastest growing economy.
- The competitive landscape
of the market has also been examined with some of the key players being
Mattel, Inc.; Lego; Hasbro, Inc.; Vtech; Hape International (Ningbo) Ltd.;
Silver Lit Toys Manufactory Limited; Sieper Gmbh; Micro Mobility Systems
Ag; Ravensburger Ag; and Shantou City Big Tree Toys Co., Ltd.
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source: imarc group
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Created on Nov 1st 2018 04:08. Viewed 401 times.