China $36.1 Bn Maternity Goods Market Report 2019-2024 | Industry Trends, Market Share, Size, Growth

Maternity goods refer to the products which are necessary for women during pregnancy or the postpartum stage. It is an umbrella term for diversified products pertaining to clothing, food and personal care, and other related categories, such as massage oil, maternity dress and belt, healthy snacks and flat footwear. They are considered crucial aids to women for having an enriched and safe maternity experience.

Increasing urbanization, working women population and rising disposable income are the key factors driving the demand for maternity goods in China. Rising awareness about the requirement and benefits of maternity products among women is also augmenting the demand for maternity goods in the country. Furthermore, the government has replaced the one-child policy by a universal two-child policy, which is expected to significantly increase the annual birth rate. This is expected to eventually drive the demand for maternity goods in the country. Other factors such as innovative products and aggressive promotional activities by manufacturers also contribute to the market growth in the country.

• Postnatal

• Pregnancy Period

• Nutrients and Health Care Products

• Maternity Wear

• Skin Care Products

• Others

• Supermarkets and Hypermarkets

• Departmental Stores

• Online Retailers

• Brand Stores

• Maternal Stores

• Others

• Guangdong

• Jiangsu

• Zhejiang

• Henan

• Sichuan

• Others

The report has also examined the competitive landscape of China maternity goods market. Some of the major players include:

• H&H International Holdings

• Tomson Bianjian

• Real Nutriceutical Group Limited

• October Mommy

• Happy House

• Mum &me

• Joyncleon

• Kangaroo Mother

• Pro Run

• Pigeon.

• Market Performance

• Market Outlook

• Porter’s Five Forces Analysis

• Market Drivers and Success Factors

• SWOT Analysis

• Value Chain

• Competitive Structure 

• Profiles of Key Players

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